Travel & Tourism - France | Statista Market Forecast

France is expected to see a rise in revenue in the Travel & Tourism market, with a projected revenue of €19.16bn in 2024.
This revenue is expected to grow annually at a rate of 2.82%, resulting in a projected market volume of €22.25bn by 2029.
The Hotels market is the largest market in France, with a projected market volume of €10.11bn in 2024.
By 2029, the number of users in Hotels is expected to amount to 29.90m users.
The user penetration rate is projected to increase from 73.2% in 2024 to 81.1% by 2029.
The average revenue per user (ARPU) is forecasted to reach €403.60.
Furthermore, it is expected that 76% of the total revenue in the Travel & Tourism market in France will be generated through online sales by 2029.
When compared to other countries, United States is predicted to generate the most revenue in the Travel & Tourism market, with a projected revenue of €199bn in 2024.
France's Travel & Tourism market is recovering steadily with a focus on domestic travel and health safety measures.

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

Structure:

The market consists of five further markets.

The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
The Hotels market includes stays in hotels and professionally run guest houses.
The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

Business trips
Other forms of trips (e.g. excursions, etc.)

France, known for its rich history, culture, and iconic landmarks, has a vibrant Travel & Tourism market that continues to evolve and attract visitors from around the world.

Customer preferences: Travelers in France are increasingly seeking authentic and unique experiences that allow them to immerse themselves in the local culture. This has led to a rise in demand for personalized tours, culinary experiences, and off-the-beaten-path destinations. Additionally, there is a growing interest in sustainable travel practices, with eco-friendly accommodations and activities becoming more popular among tourists.

Trends in the market: One notable trend in the French Travel & Tourism market is the increasing popularity of digital platforms and technology in trip planning and booking. Travelers are turning to online resources to research destinations, compare prices, and make reservations, which has led to a rise in online travel agencies and booking platforms. Furthermore, the rise of social media influencers and digital marketing has had a significant impact on travel trends, with many tourists seeking Instagram-worthy locations and experiences.

Local special circumstances: France's diverse landscape, ranging from picturesque countryside to bustling cities, offers a wide range of attractions for travelers. The country's world-renowned culinary scene, fashion industry, and art and architecture also contribute to its appeal as a top tourist destination. Additionally, France's well-developed transportation infrastructure, including high-speed trains and extensive road networks, makes it easy for visitors to explore the country.

Underlying macroeconomic factors: The stability of France's economy, along with government initiatives to promote tourism, has played a key role in the growth of the Travel & Tourism market. The country's strong international reputation, safety standards, and investment in hospitality infrastructure have helped attract a steady flow of tourists. Furthermore, events such as cultural festivals, sports tournaments, and exhibitions continue to drive tourism and boost the local economy.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels, vacation rentals, cruises, package holidays, and camping.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.

Business or corporate travel is the tourism segment that focuses on people who travel for work or professional purposes and the related tourism services. This branch also includes the meetings industry, which refers to business events, conferences, congresses, trade fairs, and exhibitions. According to the World Travel and Tourism Council (WTTC), business travel accounted for 20 percent of the global tourism expenditure in 2021. In that year, it was estimated that business travelers spent more than 740 billion U.S. dollars worldwide, with Chinese tourists topping the ranking of the biggest business travel spenders.