Definition:
The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.
Structure:
The market consists of five further markets.
Additional Information:
The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.
The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.
Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.
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Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
The Travel & Tourism market in Ecuador has been experiencing steady growth in recent years, attracting both domestic and international travelers to explore its diverse landscapes and rich cultural heritage.
Customer preferences: Travelers in Ecuador are increasingly seeking authentic and immersive experiences, such as exploring the Amazon rainforest, visiting indigenous communities, and discovering the unique biodiversity of the Galapagos Islands. There is a growing demand for sustainable and eco-friendly tourism practices, with travelers showing a preference for responsible tour operators and accommodations.
Trends in the market: One noticeable trend in the Ecuadorian Travel & Tourism market is the rise of adventure tourism, with activities like hiking, mountain biking, and birdwatching becoming increasingly popular among visitors. The country's natural beauty and outdoor recreational opportunities are attracting adventure seekers looking for adrenaline-pumping experiences in a breathtaking setting. Additionally, cultural tourism is on the rise, with travelers eager to learn about Ecuador's history, traditions, and local customs.
Local special circumstances: Ecuador's unique geographical location, straddling the equator and offering a wide range of ecosystems within a relatively small area, sets it apart as a prime destination for nature lovers and outdoor enthusiasts. The country's rich indigenous heritage and vibrant arts scene also contribute to its appeal as a culturally rich destination. Furthermore, Ecuador's efforts to promote sustainable tourism practices and conservation initiatives are helping to preserve its natural wonders for future generations to enjoy.
Underlying macroeconomic factors: The growth of the Travel & Tourism market in Ecuador is also influenced by macroeconomic factors such as government investments in infrastructure development, improvements in transportation networks, and promotional campaigns to attract more visitors. The country's stable political environment and favorable exchange rates make it an attractive destination for international travelers looking for value for their money. Additionally, partnerships with international travel agencies and airlines have helped to increase accessibility to Ecuador, making it easier for tourists to visit and explore all that the country has to offer.
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels, vacation rentals, cruises, package holidays, and camping.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Jan 2025
Source: Statista Market Insights
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