Cruises - Netherlands | Statista Market Forecast

The revenue in the Cruises market in the Netherlands is predicted to achieve US$130.10m by 2024.
Furthermore, it is expected to experience an annual growth rate (CAGR 2024-2029) of 4.32%, resulting in an estimated market volume of US$160.70m by 2029.
In the same market, the number of users is estimated to reach 143.40k users by 2029.
The user penetration, which is 0.66% in 2024, is anticipated to increase to 0.80% by 2029.
The average revenue per user (ARPU) is projected to be US$1.12k.
Moreover, it is predicted that 29% of the total revenue in the Cruises market will be generated through online sales by 2029.
It is noteworthy that, in global comparison, the highest amount of revenue will be generated United States, which is expected to be US$25bn in 2024.
The Netherlands' cruise market is experiencing a shift towards environmentally sustainable practices, with a focus on reducing emissions and waste.

Definition:

A cruise is a multi-day vacation trip on a cruise ship which crosses the sea or large inland waters while calling at different tourist destinations along a certain route. With this kind of ship journey, it is not the aspect of transport that is in the spotlight but the stay aboard the ship as well as visiting the tourist destinations. The Cruises market encompasses exclusively passenger ticket revenues. Onboard and other revenues are not included.

Additional Information:

The main performance indicators of the Cruises market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

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Multi-day cruises
Ocean cruises and river cruises

Trips by ferry (including trips with overnight stay)
Trips by ferry mainly for transport purposes

The Cruises market in Netherlands has been experiencing a notable growth in recent years.

Customer preferences: Travelers in Netherlands are increasingly seeking unique and personalized cruise experiences that cater to their individual preferences. They are drawn to cruises that offer immersive cultural experiences, sustainable practices, and a focus on wellness and relaxation. Additionally, there is a growing interest in themed cruises and expedition cruises that allow passengers to explore off-the-beaten-path destinations.

Trends in the market: One of the prominent trends in the Cruises market in Netherlands is the rise of river cruises. Dutch travelers are increasingly opting for river cruises along the picturesque waterways of Europe, offering a more intimate and scenic way to explore different destinations. Another trend is the growing popularity of luxury cruises among affluent travelers, who seek high-end amenities, gourmet dining options, and personalized services onboard.

Local special circumstances: The geographical location of Netherlands plays a significant role in shaping the Cruises market. With its extensive network of waterways and ports, Netherlands serves as a strategic hub for cruise itineraries in Europe. The country's rich maritime heritage and well-developed infrastructure make it an attractive starting point for cruises to various European destinations. Additionally, the Dutch cruise market benefits from a strong tourism industry and a high level of disposable income among its population.

Underlying macroeconomic factors: The growth of the Cruises market in Netherlands can be attributed to several underlying macroeconomic factors. The country's stable economy, favorable exchange rates, and increasing consumer confidence have contributed to the rising demand for cruises among Dutch travelers. Furthermore, the government's efforts to promote tourism and develop the cruise industry have created a conducive environment for market growth. As disposable incomes continue to rise and travel becomes more accessible, the Cruises market in Netherlands is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of cruises.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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