Package Holidays - Netherlands | Statista Market Forecast

By 2024, the Package Holidays market in the Netherlands is predicted to generate a revenue of US$4.59bn.
Furthermore, the revenue is projected to experience an annual growth rate (CAGR 2024-2029) of 3.28%, resulting in an estimated market volume of US$5.39bn by 2029.
During the same period, the number of users in this market is expected to reach 4.20m users.
In 2024, the user penetration rate is estimated to be 21.3% and is expected to increase to 23.4% by 2029.
The average revenue per user (ARPU) is expected to be US$1.22k.
It is anticipated that 73% of the total revenue in the Package Holidays market will be generated through online sales by 2029.
Comparing globally, China is expected to generate the highest revenue of US$49bn in 2024 in this market.
Netherlands' package holiday market is seeing a shift towards sustainable and eco-friendly tourism options.

Definition:

The Package Holidays market comprises of travel deals booked via online and offline travel agencies (e.g. Opodo, Expedia), directly from a tour operator (e.g. TUI) in a travel agency or by telephone. Package holidays normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.

Additional Information:

The main performance indicators of the Package Holidays market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of travelers. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

Contains travel and accommodation, further provisions can be included such as catering and tourist services

Non-packaged travel bookings

The Package Holidays market in Netherlands has been experiencing significant growth and evolution in recent years.

Customer preferences: Dutch consumers are increasingly valuing convenience and hassle-free travel experiences, which has led to a rise in the demand for package holidays. With busy lifestyles, customers are looking for all-inclusive options that provide them with a seamless vacation experience without the need to plan every detail themselves.

Trends in the market: One noticeable trend in the Netherlands is the shift towards sustainable and responsible tourism. Travelers are becoming more conscious of their environmental impact and are actively seeking package holidays that promote eco-friendly practices and support local communities. This trend has influenced tour operators to offer more sustainable options in response to the growing demand.

Local special circumstances: The geography of the Netherlands, with its flat landscape and extensive network of cycling routes, has also shaped the package holidays market. Cycling holidays have become particularly popular among both domestic and international tourists, allowing them to explore the country's picturesque countryside and charming towns at a leisurely pace. This unique selling point has attracted a niche market of cycling enthusiasts to the Netherlands.

Underlying macroeconomic factors: Furthermore, the stable economy and high disposable income levels in the Netherlands have contributed to the growth of the package holidays market. With more spending power, consumers are willing to invest in premium travel experiences, including luxury package holidays that offer exclusive amenities and personalized services. The strong purchasing power of Dutch travelers has created opportunities for tour operators to diversify their offerings and cater to different segments of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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