Cruises - Kazakhstan | Statista Market Forecast

According to industry projections, the Cruises market in Kazakhstan is expected to generate revenue of US$3.33m in 2024.
This revenue is projected to grow annually at a CAGR rate of 3.93% between 2024 and 2029, resulting in a market volume of US$4.04m by 2029.
The number of users in the Cruises market is expected to reach 9.83k users by 2029.
In 2024, user penetration is forecasted to be 0.03%, increasing to 0.05% by 2029.
The projected average revenue per user (ARPU) is US$634.70.
In terms of online sales, 21% of total revenue in the Cruises market is expected to be generated through online sales by 2029.
It is noteworthy that United States is expected to generate the highest revenue in the global comparison, reaching US$25bn in 2024.
Despite the lack of access to the sea, Kazakhstan's growing middle class is displaying increased interest in luxury river cruises along the Volga and Danube.

Definition:

A cruise is a multi-day vacation trip on a cruise ship which crosses the sea or large inland waters while calling at different tourist destinations along a certain route. With this kind of ship journey, it is not the aspect of transport that is in the spotlight but the stay aboard the ship as well as visiting the tourist destinations. The Cruises market encompasses exclusively passenger ticket revenues. Onboard and other revenues are not included.

Additional Information:

The main performance indicators of the Cruises market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

Multi-day cruises
Ocean cruises and river cruises

Trips by ferry (including trips with overnight stay)
Trips by ferry mainly for transport purposes

The Cruises market in Kazakhstan is experiencing a gradual but steady growth in recent years.

Customer preferences: Kazakhstan's growing middle class is increasingly seeking unique travel experiences, leading to a rising interest in cruise vacations. Customers are attracted to the convenience and luxury offered by cruises, allowing them to visit multiple destinations in one trip while enjoying various onboard amenities.

Trends in the market: One notable trend in the Kazakhstan Cruises market is the increasing demand for river cruises. As Kazakhstan is landlocked, river cruises along the Volga River and other waterways in the region have become popular among local travelers. Additionally, themed cruises focusing on cultural experiences or adventure activities are gaining traction in the market.

Local special circumstances: Kazakhstan's geographical location presents unique opportunities and challenges for the cruise industry. While the country does not have direct access to the sea, its proximity to major water bodies like the Caspian Sea and the Black Sea allows for cruise operators to offer diverse itineraries that appeal to different customer segments. However, the lack of a well-developed cruise infrastructure within the country poses a challenge for the industry's growth.

Underlying macroeconomic factors: The improving economic conditions in Kazakhstan, coupled with a growing disposable income among the population, are driving the expansion of the Cruises market. As more Kazakhstani consumers prioritize experiences and travel, the demand for cruises is expected to continue rising. Additionally, government initiatives to promote tourism and enhance transportation infrastructure are further supporting the development of the cruise industry in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of cruises.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.