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Cruises - Croatia

Croatia
  • By 2024, the revenue in the Cruises market in Croatia is projected to reach US$5.08m.
  • Moreover, it is expected to show an annual growth rate (CAGR 2024-2029) of 4.74% which will result in a projected market volume of US$6.41m by 2029.
  • In terms of the number of users, the Cruises market in Croatia is expected to have 9.19k users users by 2029.
  • The user penetration rate is expected to increase from 0.15% in 2024 to 0.24% by 2029.
  • The average revenue per user (ARPU) is estimated to be US$856.30.
  • Additionally, in the Cruises market in Croatia, 23% of the total revenue will be generated through online sales by 2029.
  • It is worth mentioning that in global comparison, United States will generate the most revenue in the Cruises market, with a projected revenue of US$25bn in 2024.
  • Croatia's cruise market is flourishing due to the country's stunning coastline, historic cities, and diverse cultural experiences.

Definition:

A cruise is a multi-day vacation trip on a cruise ship which crosses the sea or large inland waters while calling at different tourist destinations along a certain route. With this kind of ship journey, it is not the aspect of transport that is in the spotlight but the stay aboard the ship as well as visiting the tourist destinations. The Cruises market encompasses exclusively passenger ticket revenues. Onboard and other revenues are not included.

Additional Information:

The main performance indicators of the Cruises market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

In-Scope

  • Multi-day cruises
  • Ocean cruises and river cruises

Out-Of-Scope

  • Trips by ferry (including trips with overnight stay)
  • Trips by ferry mainly for transport purposes
Cruises: market data & analysis - Cover

Market Insights report

Cruises: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Cruises market in Croatia has been experiencing a notable growth in recent years, attracting a diverse range of travelers seeking unique experiences along the stunning Adriatic coast.

    Customer preferences:
    Travelers are increasingly drawn to Croatia for its picturesque coastlines, historic cities, and rich cultural heritage, making it a popular destination for cruise vacations. Tourists often favor smaller cruise ships that can navigate the narrow waterways and dock in charming ports, allowing for a more intimate and authentic experience. Additionally, there is a rising demand for themed cruises that focus on specific interests such as gastronomy, history, or adventure activities.

    Trends in the market:
    One of the prominent trends in the Cruises market in Croatia is the expansion of luxury cruise offerings to cater to high-end clientele looking for premium experiences. Luxury cruises often include exclusive shore excursions, gourmet dining options, and personalized services to enhance the overall travel experience. Furthermore, there is a growing interest in sustainable and eco-friendly cruising practices, with cruise lines implementing various initiatives to reduce their environmental impact and support local conservation efforts.

    Local special circumstances:
    Croatia's unique geographical position along the Adriatic Sea provides a strategic advantage for the Cruises market, allowing cruise ships to explore a diverse range of destinations from historic cities like Dubrovnik and Split to idyllic islands such as Hvar and Korcula. The country's well-preserved medieval architecture, crystal-clear waters, and vibrant cultural scene contribute to its appeal as a top cruise destination in the Mediterranean. Moreover, Croatia's favorable climate and welcoming hospitality make it a desirable choice for travelers seeking a relaxing yet enriching vacation experience.

    Underlying macroeconomic factors:
    The growth of the Cruises market in Croatia is also influenced by broader macroeconomic factors such as increasing disposable incomes, improving infrastructure, and government support for tourism development. As Croatia continues to invest in enhancing its cruise ports, transportation networks, and tourist services, the country is able to attract a larger number of cruise ships and passengers each year. Additionally, favorable exchange rates and competitive pricing strategies contribute to making Croatia an affordable and attractive cruise destination for both domestic and international travelers.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of cruises.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

    Mobility

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    Cruises: market data & analysis - BackgroundCruises: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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