Shared Mobility - Croatia

Croatia

Highlights

The Shared Mobility market in Croatia is poised for growth, with revenue projected to reach US$1.00bn by 2024.
This growth is expected to continue with an annual growth rate (CAGR 2024-2029) of 3.41%, resulting in a projected market volume of US$1.18bn by 2029.
The largest market in Croatia is Public Transportation, which is expected to reach a projected market volume of US$460.30m by 2024.
By 2029, the number of Public Transportation users is expected to amount to 2.88m users.
In the Shared Mobility market, the user penetration is expected to rise from 91.2% in 2024 to 95.0% by 2029.
The average revenue per user (ARPU) is expected to be US$275.20.
By 2029, 53% of the total revenue in the Shared Mobility market is expected to be generated through online sales.
In comparison with other countries, China is projected to generate the most revenue in this market, with US$365bn in 2024.
Croatia's shared mobility market is growing, with a focus on bike-sharing and electric scooters in major cities.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Shared Mobility market in Croatia has been steadily growing in recent years, reflecting the global trend towards more sustainable and convenient transportation options.

Customer preferences: Customers in Croatia are increasingly looking for flexible and cost-effective transportation solutions, which has led to a rise in demand for shared mobility services. The convenience of being able to easily access different modes of transportation, such as car-sharing, bike-sharing, and ride-hailing, appeals to a wide range of consumers in the country.

Trends in the market: One notable trend in the Shared Mobility market in Croatia is the growing popularity of electric scooters as a convenient and eco-friendly way to navigate urban areas. This trend aligns with the global shift towards electric vehicles and sustainable transportation options. Additionally, partnerships between shared mobility providers and local businesses or municipalities have helped to expand the reach of these services in Croatia.

Local special circumstances: Croatia's unique geography and tourist destinations play a significant role in shaping the Shared Mobility market in the country. With a growing number of tourists visiting cities like Dubrovnik and Split, there is a higher demand for shared transportation options to explore these areas. This presents opportunities for shared mobility providers to cater to both locals and tourists, offering tailored services to meet different needs.

Underlying macroeconomic factors: The development of the Shared Mobility market in Croatia is also influenced by macroeconomic factors such as urbanization, technological advancements, and government regulations. As urban areas continue to grow and traffic congestion becomes a pressing issue, shared mobility services offer a solution to reduce the reliance on private car ownership. Technological innovations have made it easier for consumers to access and use shared mobility services, driving further growth in the market. Additionally, government support for sustainable transportation initiatives and investments in infrastructure have created a favorable environment for shared mobility providers to expand their operations in Croatia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.