Camping - Turkey | Statista Market Forecast

Turkey's Camping market is anticipated to generate a revenue of US$4.47m by 2024.
The revenue is projected to showcase an annual growth rate (CAGR 2024-2029) of 10.09%, leading to an estimated market volume of US$7.22m by 2029.
By 2029, the number of users in the Camping market is expected to reach 104.40k users.
In 2024, the user penetration is projected to be 0.1%, which is also expected to remain constant by 2029.
The average revenue per user (ARPU) is anticipated to be US$65.94.
Moreover, in the Camping market, online sales will account for 61% of the total revenue by 2029.
It is noteworthy that United States will generate the highest revenue globally in the Camping market, which is expected to be US$26bn in 2024.
Camping in Turkey offers stunning natural landscapes, traditional hospitality, and a unique cultural experience.

Definition:

The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be a part of big chains like Kampgrounds of America (KOA) or privately managed campsites.

Additional Information:

The main performance indicators of the Camping market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests at the campsite. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

Booking of pitches for tents, campervans, or trailers

Camping equipment
Glamping

Turkey, known for its diverse landscapes and rich cultural heritage, has seen a notable increase in the Camping market in recent years.

Customer preferences: Camping enthusiasts in Turkey are increasingly seeking unique and immersive experiences in nature, driving the demand for camping equipment, outdoor gear, and accessories. Customers are showing a preference for sustainable and eco-friendly products, aligning with global trends towards responsible and ethical consumerism.

Trends in the market: One of the prominent trends in the Camping market in Turkey is the rise of glamping, a blend of glamour and camping, offering luxurious amenities in natural settings. This trend caters to customers looking for comfort and convenience while enjoying the outdoors. Additionally, the popularity of outdoor activities such as hiking, fishing, and birdwatching has contributed to the growth of the camping market in the country.

Local special circumstances: Turkey's strategic location bridging Europe and Asia provides a unique advantage for the camping market. The country's diverse landscapes, including mountains, forests, and coastal areas, offer a wide range of camping opportunities for enthusiasts. Moreover, the government's initiatives to promote tourism and outdoor recreation have further fueled the growth of the camping market in Turkey.

Underlying macroeconomic factors: The growing middle-class population in Turkey, coupled with increasing disposable incomes, has made outdoor recreational activities more accessible to a larger segment of the population. As more Turks prioritize experiences and adventure travel, the camping market is expected to continue its upward trajectory. Additionally, the rise of digital platforms and social media has played a significant role in promoting camping destinations and attracting both domestic and international tourists to explore Turkey's natural beauty.

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.

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