Shared Mobility - Turkey

Turkey

Highlights

The Shared Mobility market in Turkey is expected to see a significant increase in revenue, with projections indicating a rise to US$16.61bn in 2024.
The market is expected to grow at an annual rate of 5.88%, reaching a market volume of US$22.10bn by 2029.
The largest market in the market is Flights, with an estimated market volume of US$9.04bn in 2024.
By 2029, the number of users in the Public Transportation market is expected to reach 60.52m users.
The user penetration rate is projected to increase from 72.5% in 2024 to 75.3% by 2029.
The average revenue per user (ARPU) is expected to be around US$320.10.
In terms of online sales, it is expected that 68% of total revenue will be generated through online channels by 2029.
When compared globally, the country with the highest revenue in the Shared Mobility market is China, with a projected revenue of US$365bn in 2024.
Turkey's shared mobility market is rapidly expanding with the emergence of new players and increased government support for alternative transportation options.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Shared Mobility market in Turkey has been experiencing significant growth and evolution in recent years.

Customer preferences: Customers in Turkey are increasingly valuing convenience, flexibility, and cost-effectiveness when it comes to transportation options. Shared Mobility services such as ride-hailing, car-sharing, and bike-sharing are becoming popular choices among urban dwellers who seek efficient and affordable ways to move around the city.

Trends in the market: One noticeable trend in the Shared Mobility market in Turkey is the rise of electric scooters as a popular mode of transportation in major cities. This trend aligns with the global shift towards sustainable and eco-friendly mobility solutions. Additionally, the integration of digital payment methods and the use of mobile applications for booking and tracking shared vehicles are enhancing the overall customer experience in the market.

Local special circumstances: Turkey's unique geographical position as a bridge between Europe and Asia has influenced the transportation landscape in the country. The increasing urbanization and traffic congestion in major cities like Istanbul have propelled the demand for efficient Shared Mobility services. Moreover, the young and tech-savvy population in Turkey is quick to adopt new transportation trends, contributing to the rapid growth of the Shared Mobility market.

Underlying macroeconomic factors: The growing middle class and rising disposable incomes in Turkey are driving the demand for convenient and affordable transportation options. Shared Mobility services offer a cost-effective alternative to owning a car, especially in urban areas where parking space is limited and traffic congestion is a common issue. Additionally, government initiatives to promote sustainable transportation solutions and reduce carbon emissions are also shaping the development of the Shared Mobility market in Turkey.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.