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Camping - Portugal

Portugal
  • Portugal is projected to experience a steady growth in the Camping market, with revenue expected to reach US$57.89m by 2024.
  • The market is expected to grow at a compound annual growth rate (CAGR 2024-2029) of 4.64%, resulting in a projected market volume of US$72.61m by 2029.
  • By 2029, the number of users in the Camping market is expected to reach 549.70k users.
  • In 2024, user penetration is projected to be 4.6% and is expected to increase to 5.4% by 2029.
  • The average revenue per user (ARPU) is expected to be US$122.80.
  • Online sales are expected to contribute 59% of the total Camping market revenue by 2029.
  • In global comparison, United States is projected to generate the most revenue in this market, with revenue expected to reach US$26bn in 2024.
  • Portugal's diverse geography and mild climate make it an ideal camping destination, attracting a growing number of nature enthusiasts.

Definition:

The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be a part of big chains like Kampgrounds of America (KOA) or privately managed campsites.

Additional Information:

The main performance indicators of the Camping market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests at the campsite. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

In-Scope

  • Booking of pitches for tents, campervans, or trailers

Out-Of-Scope

  • Camping equipment
  • Glamping
Camping: market data & analysis - Cover

Market Insights report

Camping: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Camping market in Portugal has been experiencing significant growth and development in recent years.

    Customer preferences:
    Customers in Portugal are increasingly seeking outdoor experiences and nature-based activities, which has led to a rise in the popularity of camping. The desire for eco-friendly and sustainable travel options has also influenced consumer preferences towards camping as a more environmentally friendly choice.

    Trends in the market:
    One prominent trend in the Camping market in Portugal is the growing popularity of glamping, which combines the experience of camping with luxury amenities. This trend caters to customers looking for unique and comfortable outdoor accommodations. Additionally, an increasing number of camping sites in Portugal are offering a range of facilities and activities to attract a wider customer base, including families and adventure seekers.

    Local special circumstances:
    Portugal's diverse landscapes, including stunning beaches, lush forests, and picturesque mountains, provide an ideal setting for camping enthusiasts. The country's mild climate and relatively low cost of living compared to other European destinations make it an attractive choice for both domestic and international campers. Furthermore, Portugal's rich cultural heritage and traditional cuisine add to the overall camping experience for visitors.

    Underlying macroeconomic factors:
    The overall growth of the tourism industry in Portugal has positively impacted the Camping market, as more tourists are seeking alternative and affordable accommodation options. The government's efforts to promote sustainable tourism practices and outdoor activities have also contributed to the development of the camping sector in the country. Additionally, the increasing trend of remote work and digital nomadism has created new opportunities for campsite operators to attract long-term guests looking for a work-life balance in natural surroundings.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

    Modeling approach:

    We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

    Forecasts:

    We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

    Additional notes: :

    Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.

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    Camping: market data & analysis - BackgroundCamping: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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