Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam
Lithuania has seen a growing interest in camping in recent years, with more people opting for outdoor adventures and nature-based experiences.
Customer preferences: Customers in Lithuania are increasingly valuing sustainable and eco-friendly camping options, seeking to minimize their environmental impact while enjoying the great outdoors. There is a rising demand for camping sites that offer amenities such as recycling facilities, composting toilets, and renewable energy sources. Additionally, there is a preference for unique and off-the-beaten-path camping locations that provide a sense of exclusivity and adventure.
Trends in the market: One notable trend in the Lithuanian camping market is the popularity of glamping, a luxurious form of camping that combines the experience of being in nature with the comfort of upscale accommodations. Glamping sites offering yurts, treehouses, and geodesic domes have been gaining traction among campers looking for a more refined outdoor experience. Furthermore, the rise of digital nomadism has led to an increase in the number of campsites offering amenities such as high-speed internet and coworking spaces to cater to remote workers seeking a work-life balance in natural settings.
Local special circumstances: Lithuania's abundant natural landscapes, including dense forests, pristine lakes, and picturesque coastline, make it an ideal destination for camping enthusiasts. The country's relatively small size allows for easy access to various camping sites, from national parks to coastal dunes. Additionally, Lithuania's rich cultural heritage and traditional festivals provide unique opportunities for campers to immerse themselves in the local customs and traditions while enjoying the outdoor lifestyle.
Underlying macroeconomic factors: The growing popularity of camping in Lithuania can be attributed to a combination of factors, including increasing disposable incomes, a desire for experiential travel, and a shift towards sustainable and mindful consumption. As more people prioritize experiences over material possessions, camping offers a cost-effective way to connect with nature and create lasting memories. Moreover, the COVID-19 pandemic has accelerated the trend towards outdoor activities and domestic tourism, leading more Lithuanians to explore their own country's natural wonders through camping trips.
Data coverage:
Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.Modeling approach:
We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.Additional notes: :
Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
