Market Insights Mobility Travel & Tourism

Camping - Eastern Europe

Eastern Europe

By 2024, in Eastern Europe is projected to witness a revenue of US$90.91m in the Camping market.
The revenue is expected to grow annually at a rate of 6.86% (CAGR 2024-2029), leading to a projected market volume of US$126.70m in 2029.
Moreover, the number of users in the Camping market is predicted to reach 0.92m users by 2029, with user penetration expected to hit 0.4%, up from 0.3% in 2024.
In terms of revenue per user, the average revenue is expected to be US$129.70.
By 2029, online sales are anticipated to generate 58% of the total revenue in the Camping market.
It is noteworthy that United States will generate the highest revenue in the Camping market, reaching US$25,810m in 2024, when compared globally.
In Eastern Europe, camping enthusiasts in Romania are increasingly seeking out off-the-grid destinations in the Carpathian Mountains.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

The Camping market in Eastern Europe has been experiencing significant growth in recent years, driven by various factors that cater to the preferences of customers in the region.

Customer preferences: Customers in Eastern Europe are increasingly seeking outdoor experiences that allow them to connect with nature and escape the hustle and bustle of city life. Camping provides an affordable and adventurous option for individuals and families looking to explore the natural beauty of the region.

Trends in the market: In countries like Poland and Czech Republic, there has been a rise in the popularity of eco-friendly and sustainable camping practices. Many campgrounds are now offering facilities that promote environmental conservation, such as recycling programs and energy-efficient amenities. Additionally, glamping (luxury camping) has gained traction among travelers who seek a more comfortable outdoor experience without compromising on convenience.

Local special circumstances: Countries in Eastern Europe boast diverse landscapes, including picturesque mountains, tranquil lakes, and dense forests, making them ideal destinations for camping enthusiasts. The region also has a rich cultural heritage, with many campsites located near historical sites and traditional villages, offering visitors a unique blend of nature and history during their camping trips.

Underlying macroeconomic factors: The growing tourism industry in Eastern Europe, coupled with increasing disposable incomes among the middle class, has contributed to the expansion of the Camping market in the region. Governments have also been investing in infrastructure development and promoting outdoor activities to attract both domestic and international tourists, further fueling the growth of the camping industry.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.