Shared Mobility - Eastern Europe

Eastern Europe

Eastern Europe is expected to experience significant growth in the Shared Mobility market in the coming years.
By 2024, the projected revenue of the market is US$41,480.00m, with an annual growth rate of 3.11% until 2029.
This would result in a projected market volume of US$48,350.00m by 2029.
Flights is the largest market within the market, with a projected market volume of US$14,960.00m in 2024.
As for the number of users in the Public Transportation market, it is expected to reach 146.30m users by 2029.
The user penetration rate is expected to be 74.4% in 2024 and 79.7% by 2029.
The average revenue per user (ARPU) is expected to be US$234.20.
Moreover, it is projected that 64% of the total revenue in the Shared Mobility market will be generated through online sales by 2029.
It's worth mentioning that China is expected to generate the highest revenue in the Shared Mobility market, reaching US$365bn in 2024, in global comparison.
In Eastern Europe, the shared mobility market is rapidly growing, with ride-hailing services like Bolt and Yandex.Taxi leading the way in countries like Estonia and Russia.

Key regions: United States, Saudi Arabia, Germany, Malaysia, India

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The Shared Mobility market in Eastern Europe is experiencing a significant growth trajectory, driven by evolving customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Eastern Europe are increasingly valuing convenience, cost-effectiveness, and sustainability when it comes to transportation options. Shared Mobility services such as ride-hailing, car-sharing, and bike-sharing are gaining popularity due to their flexibility and affordability. Additionally, the younger demographic in the region is more inclined towards shared services over traditional car ownership, contributing to the expansion of the market.

Trends in the market: One prominent trend in the Shared Mobility market in Eastern Europe is the integration of digital platforms and mobile applications for seamless booking and payment processes. This technological advancement enhances the overall customer experience and encourages more individuals to opt for shared transportation services. Moreover, the market is witnessing a rise in collaborations between Shared Mobility providers and public transportation agencies to offer integrated solutions that cover first and last-mile connectivity.

Local special circumstances: Eastern Europe presents unique circumstances that influence the Shared Mobility market. The region has a growing urban population, leading to increased congestion and pollution levels in cities. As a result, there is a growing emphasis on sustainable transportation solutions, driving the demand for shared services. Furthermore, the regulatory environment in Eastern Europe is evolving to accommodate and support the growth of Shared Mobility, creating a conducive landscape for market expansion.

Underlying macroeconomic factors: The economic landscape of Eastern Europe plays a crucial role in shaping the Shared Mobility market. Factors such as rising disposable incomes, urbanization, and changing consumer behavior patterns are fueling the demand for convenient and cost-effective transportation options. Additionally, government initiatives promoting sustainable mobility practices and reducing carbon emissions are driving the adoption of Shared Mobility services in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.