Camping - China | Statista Market Forecast

China's Camping market is expected to achieve a revenue of US$11.57bn in 2024, with an annual growth rate (CAGR 2024-2029) of 5.20%.
This is projected to result in a market volume of US$14.91bn by 2029.
By then, the Camping market is expected to have 169.90m users users, with a user penetration of 11.9%.
In 2024, the user penetration is expected to be 9.0%, with an average revenue per user (ARPU) of US$89.24.
By 2029, 61% of the total revenue in the Camping market is likely to be generated through online sales.
Comparatively, United States is projected to generate the highest revenue of US$26bn in 2024, in the global Camping market.
Camping is becoming increasingly popular among Chinese millennials as a way to escape the fast-paced city life and reconnect with nature.

Definition:

The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be a part of big chains like Kampgrounds of America (KOA) or privately managed campsites.

Additional Information:

The main performance indicators of the Camping market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests at the campsite. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

Booking of pitches for tents, campervans, or trailers

Camping equipment
Glamping

Amidst the rapid urbanization and technological advancements in China, the Camping market is experiencing a notable surge in interest and growth.

Customer preferences: Chinese consumers are increasingly seeking outdoor experiences and a closer connection to nature, driving the demand for camping equipment and accessories. The younger generation, in particular, is showing a growing interest in outdoor activities as a way to escape the pressures of urban life and find relaxation in natural settings.

Trends in the market: One prominent trend in the Chinese Camping market is the rising popularity of glamping, a luxurious form of camping that offers high-end amenities and accommodations. This trend caters to consumers looking for unique and comfortable outdoor experiences without compromising on comfort. Additionally, there is a growing demand for eco-friendly and sustainable camping products as environmental awareness among Chinese consumers continues to increase.

Local special circumstances: China's vast and diverse landscapes provide ample opportunities for camping enthusiasts, ranging from picturesque mountains to serene lakes and forests. The country's rich cultural heritage and ancient traditions also contribute to the appeal of camping as a way to explore traditional Chinese customs and connect with the country's history.

Underlying macroeconomic factors: The growing disposable income and expanding middle class in China are driving the Camping market's growth, as more consumers have the financial means to invest in outdoor recreational activities. Additionally, government initiatives promoting domestic tourism and outdoor sports are further fueling the development of the Camping market in the country.

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.

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