Travel & Tourism - Bulgaria
Bulgaria- The Travel & Tourism market in Bulgaria is predicted to experience a rise in revenue, with projections indicating a rise to US$1.32bn in 2025.
- The market is expected to maintain a steady growth rate, with an annual CAGR of 3.77% from 2025 to 2029, resulting in a market volume of US$1.53bn by 2029.
- The largest market in the market is the Package Holidays market, which is projected to reach a market volume of US$649.11m by 2025.
- The number of users in the Package Holidays market is expected to increase to 2.74m users by 2029.
- The user penetration rate is expected to rise from 56.9% in 2025 to 63.4% by 2029.
- The average revenue per user (ARPU) is expected to be US$352.81.
- By 2029, online sales are projected to account for 81% of the total revenue in the Travel & Tourism market.
- In terms of global comparison, United States is expected to generate the most revenue, with projections indicating revenue of US$224bn in 2025.
- Bulgaria's Travel & Tourism market is experiencing a rise in popularity fueled by its stunning Black Sea coastline and affordable prices.
- XMO_HIGHLIGHTS_PROMOTED_REGIONS
- Malaysia,
- Europe,
- Singapore,
- Vietnam,
- United States
Definition:
The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.
Structure:
The market consists of five further markets.
- The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
- The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
- The Hotels market includes stays in hotels and professionally run guest houses.
- The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
- The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.
Additional Information:
The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.
The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.
Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.
For further information on the data displayed, refer to the info button right next to each box.
- Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone
- Business trips
- Other forms of trips (e.g. excursions, etc.)
