Shared Mobility - Thailand

Thailand

Highlights

Thailand is expected to experience significant growth in the Shared Mobility market.
By 2024, the projected revenue in this market is US$11.54bn.
The revenue is anticipated to grow at an annual rate of 2.38%, leading to a projected market volume of US$12.98bn by 2029.
The largest market in this market is Flights, which is projected to have a market volume of US$5.37bn by 2024.
The number of users in the Public Transportation market is expected to reach 49.20m users by 2029.
The user penetration will be 68.6% in 2024, which is expected to increase to 74.8% by 2029.
The average revenue per user (ARPU) is projected to be US$234.20.
Additionally, 65% of the total revenue in the Shared Mobility market will be generated through online sales by 2029.
It is worth mentioning that China is anticipated to generate the most revenue in this market globally, with a projected revenue of US$365bn in 2024.
Thailand's shared mobility market is rapidly growing, with a focus on motorbike taxis and ride-hailing services like Grab and Gojek.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Shared Mobility market in Thailand has been experiencing significant growth and evolution in recent years.

Customer preferences: Customers in Thailand are increasingly valuing convenience and cost-effectiveness when it comes to transportation options. The rise of shared mobility services such as ride-hailing, bike-sharing, and scooter-sharing platforms can be attributed to the growing preference for on-demand transportation solutions. Thai consumers are also becoming more environmentally conscious, leading to an increased interest in sustainable and eco-friendly mobility options.

Trends in the market: One of the prominent trends in the Shared Mobility market in Thailand is the integration of various services into super apps. This trend mirrors the global shift towards all-in-one platforms that offer multiple transportation options within a single application. Additionally, the market is witnessing a rise in partnerships between shared mobility providers and public transportation systems to offer seamless first-and-last-mile connectivity for commuters. This trend is aimed at addressing the issue of traffic congestion in urban areas.

Local special circumstances: Thailand's unique geographical and demographic factors play a significant role in shaping the Shared Mobility market. With a large population concentrated in urban centers like Bangkok, there is a high demand for efficient and affordable transportation solutions. The country's infrastructure development and government initiatives to promote shared mobility further contribute to the market's growth. Moreover, the cultural shift towards a sharing economy is influencing consumer behavior and driving the adoption of shared mobility services.

Underlying macroeconomic factors: The economic landscape in Thailand, including factors such as GDP growth, disposable income levels, and urbanization rates, plays a crucial role in the development of the Shared Mobility market. As the economy continues to grow, more people are moving to urban areas, leading to increased demand for convenient transportation options. Additionally, the rise of the digital economy and smartphone penetration in Thailand has made it easier for shared mobility companies to reach a wider customer base and offer innovative services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.