Travel & Tourism - Thailand | Statista Market Forecast

Thailand's Travel & Tourism market is projected to earn a revenue of US$3.47bn in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 6.11%, resulting in a projected market volume of US$4.66bn by 2029.
The largest market in the market is the Hotels market with a projected market volume of US$1.44bn in 2024.
By 2029, the number of users in Hotels is expected to reach 13.79m users.
The user penetration in Hotels is 23.7% in 2024 and is projected to increase to 31.4% by 2029.
The average revenue per user (ARPU) is expected to be US$203.20.
It is anticipated that, by 2029, 76% of the total revenue in the Travel & Tourism market will be generated through online sales.
It is worth noting that, in global comparison, United States is predicted to generate the most revenue (US$214bn in 2024).
Thailand's Travel & Tourism market is experiencing a rise in demand for sustainable and eco-friendly tourism offerings.

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

Structure:

The market consists of five further markets.

The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
The Hotels market includes stays in hotels and professionally run guest houses.
The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

Business trips
Other forms of trips (e.g. excursions, etc.)

Amidst its stunning beaches and vibrant culture, Thailand's Travel & Tourism market is experiencing significant growth and development.

Customer preferences: Travelers in Thailand are increasingly seeking unique and authentic experiences, moving away from traditional tourist hotspots to explore off-the-beaten-path destinations. This shift in consumer behavior is driven by a desire for cultural immersion and a more personalized travel experience.

Trends in the market: One notable trend in the Thai Travel & Tourism market is the rise of sustainable and eco-friendly travel practices. With growing global awareness of environmental issues, tourists are gravitating towards eco-conscious accommodations, responsible tour operators, and activities that promote conservation efforts. This trend aligns with the global movement towards sustainable tourism practices.

Local special circumstances: Thailand's unique blend of rich history, diverse landscapes, and warm hospitality sets it apart as a top tourist destination in Southeast Asia. The country's world-renowned cuisine, ancient temples, and bustling markets attract a wide range of travelers, from backpackers seeking adventure to luxury tourists looking for relaxation. Additionally, Thailand's government has been proactive in promoting tourism through strategic marketing campaigns and infrastructure development.

Underlying macroeconomic factors: The growth of Thailand's Travel & Tourism market can be attributed to several macroeconomic factors, including a stable political environment, improving infrastructure, and government initiatives to boost the tourism sector. The country's strong economic performance and increasing disposable income among both domestic and international travelers have also contributed to the market's expansion. Additionally, Thailand's strategic location in the heart of Southeast Asia makes it a convenient hub for travelers exploring the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels, vacation rentals, cruises, package holidays, and camping.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.

Business or corporate travel is the tourism segment that focuses on people who travel for work or professional purposes and the related tourism services. This branch also includes the meetings industry, which refers to business events, conferences, congresses, trade fairs, and exhibitions. According to the World Travel and Tourism Council (WTTC), business travel accounted for 20 percent of the global tourism expenditure in 2021. In that year, it was estimated that business travelers spent more than 740 billion U.S. dollars worldwide, with Chinese tourists topping the ranking of the biggest business travel spenders.