Shared Mobility - Sweden

Sweden

Highlights

Sweden is projected to witness a significant rise in revenue in the Shared Mobility market, with a projected value of US$8.71bn by 2024.
Moreover, the market is expected to grow at an annual growth rate (CAGR 2024-2029) of 2.22%, resulting in a market volume of US$9.72bn by 2029.
Flights constitute the largest market with a projected value of US$3.15bn in 2024.
The number of users in the Public Transportation market is expected to reach 7.59m users by 2029.
In the Shared Mobility market, the user penetration rate is expected to change from 95.0% in 2024 to 95.0% by 2029.
The average revenue per user (ARPU) is expected to be US$855.40.
By 2029, 64% of the total revenue in the Shared Mobility market will be generated through online sales.
When viewed in a global context, China is expected to generate the highest revenue in the Shared Mobility market, with a projected value of US$365bn by 2024.
Sweden's shared mobility market is dominated by homegrown players such as Voi and Vässla, with a focus on sustainability and user experience.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Shared Mobility market in Sweden is experiencing significant growth and evolution.

Customer preferences: Customers in Sweden are increasingly valuing convenience, flexibility, and sustainability when it comes to transportation options. Shared mobility services such as ride-hailing, bike-sharing, and car-sharing are becoming popular choices for urban dwellers looking for efficient and eco-friendly ways to get around.

Trends in the market: One of the key trends in the Shared Mobility market in Sweden is the integration of different modes of transportation within a single platform or app. This trend not only offers users a seamless experience but also promotes the use of multiple shared mobility options for different needs and preferences. Additionally, there is a growing emphasis on electric and hybrid vehicles in shared mobility fleets, aligning with Sweden's commitment to sustainability and reducing carbon emissions.

Local special circumstances: Sweden's well-developed infrastructure, high internet penetration, and tech-savvy population have created a conducive environment for the growth of shared mobility services. The country's progressive policies and strong focus on innovation have also played a significant role in shaping the Shared Mobility market. Furthermore, the changing attitudes towards car ownership among younger generations in urban areas are driving the demand for shared mobility solutions in Sweden.

Underlying macroeconomic factors: The growing urbanization in Sweden, particularly in cities like Stockholm, Gothenburg, and Malmo, has led to increased traffic congestion and a greater need for efficient transportation options. Shared mobility services offer a practical solution to the challenges posed by urbanization, providing residents with flexible and cost-effective alternatives to private car ownership. Moreover, the emphasis on sustainability and environmental consciousness in Sweden's national agenda has further propelled the adoption of shared mobility services across the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.