Ride-hailing - Sweden | Statista Market Forecast

By 2024, the projected revenue in Sweden's Ride-hailing market is expected to reach US$352.60m.
This will result in an annual growth rate of 3.26% (CAGR 2024-2029), leading to a projected market volume of US$414.00m by 2029.
The number of users in this market is expected to reach 2.57m users by 2029, with a user penetration rate of 21.3% in 2024 and 23.5% in 2029.
The average revenue per user (ARPU) is expected to be US$154.80.
The Ride-hailing market is an online-only market.
In terms of global comparison, China is projected to generate the highest revenue in this market with US$60bn in 2024.
In Sweden, the Ride-hailing market is dominated by Uber and Bolt, with traditional taxi companies struggling to compete.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The Ride-hailing market in Sweden has experienced significant growth in recent years, driven by changing customer preferences and the emergence of new market trends.

Customer preferences: Customers in Sweden are increasingly turning to ride-hailing services due to the convenience and flexibility they offer. With ride-hailing, customers have the ability to request a ride at any time and from any location, eliminating the need to wait for a taxi or navigate public transportation. Additionally, ride-hailing services often provide a higher level of comfort and safety compared to traditional taxis, further enhancing their appeal to customers.

Trends in the market: One notable trend in the Swedish ride-hailing market is the rise of electric and environmentally-friendly vehicles. Many ride-hailing companies in Sweden are actively promoting the use of electric cars as a way to reduce carbon emissions and combat climate change. This trend aligns with the country's strong commitment to sustainability and its goal of becoming carbon neutral by 2045. As a result, customers in Sweden are increasingly choosing ride-hailing services that offer electric vehicle options, further driving the demand for such services. Another trend in the market is the integration of ride-hailing services with other forms of transportation. In Sweden, ride-hailing companies have partnered with public transportation providers to offer seamless travel experiences. Customers can now use a single app to plan their entire journey, including both ride-hailing and public transportation options. This integration not only simplifies the travel process for customers but also helps reduce congestion and promote sustainable transportation solutions.

Local special circumstances: Sweden's regulatory environment has played a significant role in shaping the ride-hailing market. The country has implemented strict regulations to ensure the safety and quality of ride-hailing services. For example, ride-hailing drivers in Sweden are required to obtain a professional driver's license and undergo background checks. These regulations have helped build trust among customers and ensure a high level of service.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Sweden have also contributed to the growth of the ride-hailing market. As disposable incomes rise, more people are willing to spend money on convenient transportation options like ride-hailing. Additionally, Sweden's high smartphone penetration rate and tech-savvy population have made it easier for ride-hailing companies to reach and attract customers. In conclusion, the Ride-hailing market in Sweden is experiencing significant growth due to changing customer preferences, the emergence of new market trends, and the country's special circumstances and underlying macroeconomic factors. As ride-hailing services continue to evolve and innovate, it is likely that the market will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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