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Ride-hailing - Tunisia

Tunisia

It is projected that Tunisia's Ride-hailing market will reach a revenue of US$18.85m in 2024.
Additionally, the marketis expected to show an annual growth rate of 8.30% between 2024 and 2029, leading to a projected market volume of US$28.08m by 2029.
As for the number of users, it is expected to reach 2.65m users by 2029, with a user penetration of 16.4% in 2024 and 20.4% by 2029.
The average revenue per user (ARPU) is predicted to amount to US$9.16.
It is also expected that 100% of total revenue in the Ride-hailing market will be generated through online sales by 2029.
Additionally, in comparison to other countries, China is projected to generate the most revenue in this market, with US$59,560m in 2024.
Tunisia's Ride-hailing market is dominated by local players, including Alpha Taxi and Otaxi, due to strict government regulations on foreign companies.

Key regions: South America, Europe, China, Saudi Arabia, Malaysia

Market

Region

Region comparison

Currency

Analyst Opinion

The Ride-hailing market in Tunisia is experiencing significant growth and development.

Customer preferences: Customers in Tunisia are increasingly turning to ride-hailing services due to their convenience and affordability. With the rise of smartphone usage and improved internet connectivity, customers are able to easily access and book rides through mobile applications. This ease of use has made ride-hailing services a popular choice for both locals and tourists in Tunisia. Additionally, customers appreciate the transparency and safety features offered by ride-hailing platforms, such as GPS tracking and driver ratings.

Trends in the market: One of the key trends in the ride-hailing market in Tunisia is the increasing competition among different service providers. International ride-hailing companies have entered the Tunisian market, offering customers more options and driving innovation in the industry. This competition has led to improved service quality and competitive pricing, benefiting customers. Another trend in the market is the integration of additional services into ride-hailing platforms. Many ride-hailing companies in Tunisia have expanded their offerings to include services such as food delivery and parcel delivery. This diversification of services allows ride-hailing platforms to attract a wider customer base and increase their revenue streams.

Local special circumstances: Tunisia has a young and tech-savvy population, which has contributed to the rapid adoption of ride-hailing services. The country has a high smartphone penetration rate, and the majority of the population is active on social media platforms. This tech-savvy population is more likely to embrace new technologies and services, including ride-hailing. Additionally, Tunisia has a growing tourism industry, with millions of tourists visiting the country each year. Ride-hailing services have become popular among tourists as a convenient and reliable transportation option. The ability to book a ride through a mobile app provides tourists with a sense of security and ease of navigation in an unfamiliar environment.

Underlying macroeconomic factors: The growth of the ride-hailing market in Tunisia is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income for many Tunisians. This has made ride-hailing services more affordable and accessible to a larger portion of the population. Furthermore, the government of Tunisia has implemented regulations to support the growth of the ride-hailing industry. These regulations aim to create a fair and competitive market environment while ensuring the safety and well-being of both drivers and passengers. The government's support for the ride-hailing industry has encouraged investment and innovation in the sector, further driving its growth. In conclusion, the ride-hailing market in Tunisia is developing rapidly due to customer preferences for convenience and affordability, the increasing competition among service providers, the integration of additional services, the tech-savvy population, the growing tourism industry, steady economic growth, and government support. These factors have created a favorable environment for the growth and expansion of ride-hailing services in Tunisia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.