Ride-hailing - Southern Asia

  • Southern Asia
  • By 2024, it is projected that the revenue in Southern Asia's Ride-hailing market will reach US$7.95bn.
  • The revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 9.10%, which would result in a projected market volume of US$12.29bn by 2029.
  • The number of users in this market is also expected to increase and reach 0.48bn users by 2029.
  • In addition, the user penetration rate is projected to be 17.7% in 2024 and 23.9% by 2029.
  • The average revenue per user (ARPU) is expected to be US$23.46.
  • It is noteworthy that 100% of the total revenue in the Ride-hailing market will be generated through online sales by 2029.
  • Moreover, when compared globally, the majority of revenue in this market will be generated China, with an estimated amount of US$59,560m in 2024.
  • In Southern Asia, ride-hailing services such as Grab and Go-Jek are gaining popularity in countries like Indonesia and Vietnam due to their affordable pricing and convenience.

Key regions: South America, Europe, China, Saudi Arabia, Malaysia

 
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Analyst Opinion

The Ride-hailing market in Southern Asia is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Ride-hailing market in Southern Asia have shifted towards convenience and affordability. With the rise of urbanization and increasing traffic congestion in major cities, customers are seeking efficient and time-saving transportation options. Ride-hailing services offer a convenient solution, allowing customers to book a ride at their preferred time and location. Furthermore, the competitive pricing and promotional offers provided by ride-hailing companies have made these services more affordable for a wider range of customers. Trends in the market indicate that ride-hailing services are expanding their offerings and diversifying their business models. In addition to traditional car rides, ride-hailing platforms are now offering services such as bike-sharing, food delivery, and even financial services. This diversification allows ride-hailing companies to cater to a broader customer base and increase their revenue streams. Furthermore, technological advancements such as the integration of artificial intelligence and data analytics are enabling ride-hailing companies to improve their service quality and optimize their operations. Local special circumstances in Southern Asia are also contributing to the growth of the Ride-hailing market. For example, the region has a large population of young and tech-savvy individuals who are more inclined to adopt new technologies and embrace digital services. Additionally, the high population density in many cities in Southern Asia creates a strong demand for efficient transportation options, making ride-hailing services a popular choice among residents. Underlying macroeconomic factors such as economic growth and increasing disposable income are driving the expansion of the Ride-hailing market in Southern Asia. As economies in the region continue to grow, more people are entering the middle class and have the financial means to afford ride-hailing services. This growing middle class is a key target market for ride-hailing companies, and they are actively expanding their operations in order to tap into this lucrative customer segment. In conclusion, the Ride-hailing market in Southern Asia is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience and affordability offered by ride-hailing services, along with the diversification of their business models, are driving the expansion of the market. Additionally, local factors such as a young and tech-savvy population and high population density contribute to the popularity of ride-hailing services. The overall economic growth and increasing disposable income in the region further fuel the growth of the Ride-hailing market in Southern Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

Overview

  • Revenue
  • Sales Channels
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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