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Ride-hailing - Nepal

Nepal

By 2024, Nepal's Ride-hailing market is predicted to generate a revenue of US$68.05m.
This revenue is expected to grow annually at a rate of 9.56%, leading to a market volume projection of US$107.40m by 2029.
Moreover, it is estimated that the number of users in this market will reach 7.01m users by 2029, with user penetration projected to rise from 15.7% in 2024 to 21.3% by 2029.
Additionally, the average revenue per user (ARPU) is also expected to increase to US$13.84.
It is noteworthy that 100% of the total revenue in this market will be generated through online sales by 2029.
When compared globally, China is expected to generate the highest revenue of US$59,560m in 2024 among all other countries.
Ride-hailing services in Nepal, such as Tootle and Pathao, have gained popularity due to their ability to navigate the country's challenging road conditions and provide safe and affordable transportation options.

Key regions: South America, Europe, China, Saudi Arabia, Malaysia

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Analyst Opinion

The Ride-hailing market in Nepal has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Nepal are increasingly choosing ride-hailing services over traditional transportation options due to several factors. Firstly, the convenience and ease of booking a ride through a mobile app have made ride-hailing services a popular choice. Additionally, the availability of various types of vehicles, such as cars, motorcycles, and bicycles, allows customers to choose the most suitable option for their needs. Furthermore, the transparent pricing and payment options provided by ride-hailing companies have also contributed to the growing preference for these services.

Trends in the market: One of the prominent trends in the ride-hailing market in Nepal is the increasing adoption of electric vehicles. Ride-hailing companies are actively promoting the use of electric vehicles as a sustainable and environmentally friendly mode of transportation. This trend is driven by both customer demand for eco-friendly options and government initiatives to reduce pollution and promote clean energy. The introduction of electric vehicles in the ride-hailing fleet is expected to continue to grow in the coming years. Another trend in the market is the expansion of ride-hailing services beyond major cities. Initially, ride-hailing services were primarily available in the capital city of Kathmandu. However, companies have recognized the potential in other cities and have expanded their operations to cater to the growing demand. This expansion has not only provided employment opportunities but also improved transportation options for residents in these areas.

Local special circumstances: Nepal's unique geography and infrastructure pose challenges for the ride-hailing market. The country's mountainous terrain and underdeveloped road network can make it difficult for drivers to navigate and reach remote areas. Additionally, the lack of proper street addressing systems can result in delays and confusion during pick-ups and drop-offs. Ride-hailing companies have had to adapt their operations to overcome these challenges by providing detailed instructions and using GPS technology to locate customers accurately.

Underlying macroeconomic factors: The growing middle class and increasing urbanization in Nepal have played a significant role in the development of the ride-hailing market. As more people move to urban areas and experience higher disposable incomes, the demand for convenient and affordable transportation options has risen. Ride-hailing services have emerged as a viable alternative to owning a private vehicle or relying on public transportation. Furthermore, the rapid growth of smartphone penetration in Nepal has also contributed to the expansion of the ride-hailing market. With the majority of the population now having access to smartphones, the adoption of ride-hailing apps has become more widespread. This has created a favorable environment for ride-hailing companies to thrive and expand their customer base. In conclusion, the ride-hailing market in Nepal is experiencing significant growth and development due to customer preferences for convenience, the adoption of electric vehicles, the expansion of services to new cities, and the underlying macroeconomic factors of a growing middle class and increased smartphone penetration. Despite the challenges posed by Nepal's unique geography and infrastructure, ride-hailing companies are adapting their operations to cater to the evolving needs of customers in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.