Ride-hailing - Japan | Statista Market Forecast

Japan is expected to see a significant growth in the Ride-hailing market.
According to projections, revenue in this market in Japan is expected to reach US$790.40m by 2024 and show a CAGR of 2.47% from 2024 to 2029, resulting in a projected market volume of US$893.00m by 2029.
It is anticipated that the number of users in this market will increase to 11.52m users by 2029, with a user penetration rate of 9.0% in 2024 and 9.7% by 2029.
The average revenue per user (ARPU) is expected to remain at US$71.61.
The Ride-hailing market is an online-only market.
It is worth noting that in terms of global comparison, China is expected to generate the most revenue in this market, with US$60bn in 2024.
Despite the popularity of ride-hailing services like Uber and Lyft in other countries, Japan's taxi industry remains dominant due to cultural and regulatory factors.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The Ride-hailing market in Japan has been experiencing significant growth and development in recent years.

Customer preferences: One of the key factors driving the growth of the Ride-hailing market in Japan is the changing preferences of customers. With the increasing popularity of smartphones and the convenience they offer, more and more people are opting for ride-hailing services as a convenient and efficient mode of transportation. Customers appreciate the ease of booking a ride with just a few taps on their smartphones, as well as the ability to track the location of their driver in real-time. Additionally, the availability of various ride options, such as economy, premium, and shared rides, caters to the diverse needs and preferences of customers.

Trends in the market: The Ride-hailing market in Japan is witnessing several trends that are shaping its development. One of the key trends is the emergence of new players in the market. With the entry of global ride-hailing giants, local companies are facing increased competition, leading to innovation and improved services. This competition has also resulted in competitive pricing, benefitting customers who can now choose from a range of affordable options. Another trend in the market is the integration of ride-hailing services with other platforms. Many ride-hailing companies in Japan have partnered with popular apps and platforms, such as food delivery and e-commerce services, to provide a seamless experience for customers. This integration allows customers to access multiple services through a single app, increasing convenience and enhancing the overall customer experience.

Local special circumstances: Japan has its unique set of circumstances that have influenced the development of the Ride-hailing market. One of the key factors is the strict regulations imposed on ride-hailing services. In order to operate legally, ride-hailing companies in Japan must comply with stringent regulations, including obtaining a special license and ensuring their drivers have specific qualifications. These regulations have limited the number of ride-hailing operators in the market and have created barriers to entry for new players.

Underlying macroeconomic factors: The growth of the Ride-hailing market in Japan is also influenced by underlying macroeconomic factors. Japan has a large population and a high population density in urban areas, which creates a strong demand for efficient and convenient transportation options. Additionally, the increasing number of tourists visiting Japan has contributed to the growth of the ride-hailing market, as tourists often prefer the convenience and reliability of ride-hailing services. In conclusion, the Ride-hailing market in Japan is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience and efficiency offered by ride-hailing services, along with the integration with other platforms, have made them a popular choice among customers. Despite the strict regulations, the market continues to evolve, driven by competition and innovation.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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