Ride-hailing - Egypt

  • Egypt
  • Egypt is expected to witness significant growth in the Ride-hailing market, with revenue projected to reach US$137.80m by 2024.
  • The market is expected to grow at an annual rate of 1.02% from 2024 to 2028, resulting in a market volume projection of US$143.50m by 2028.
  • By 2028, the number of users in the Ride-hailing market is expected to reach 28.36m users, with a projected user penetration of 23.3%, up from 21.9% in 2024.
  • The average revenue per user (ARPU) is expected to be US$5.51.
  • Furthermore, 100% of the total revenue in the market is projected to be generated through online sales by 2028.
  • It is noteworthy that China is expected to generate the most revenue in the Ride-hailing market, with a projected revenue of US$63,280m in 2024, compared to Egypt's projected revenue of US$137.80m.
  • The Ride-hailing market in Egypt is dominated by Careem and Uber, which face challenges due to limited banking infrastructure and high cash usage.

Key regions: South America, Europe, China, Saudi Arabia, Malaysia

 
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Analyst Opinion

The Ride-hailing market in Egypt has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences:
In Egypt, customers have increasingly turned to ride-hailing services due to their convenience, affordability, and safety. With the rise of smartphone penetration and internet connectivity, people are embracing the ease of booking a ride with just a few taps on their screens. Additionally, the ability to track the driver's location and estimated time of arrival provides a sense of security for passengers.

Trends in the market:
One of the key trends in the ride-hailing market in Egypt is the increasing competition among different service providers. Several local and international companies have entered the market, offering a variety of options to customers. This competition has led to improved service quality, lower prices, and innovative features to attract and retain customers. Furthermore, ride-hailing companies have expanded their services beyond just transportation, offering options such as food delivery and package delivery, catering to the evolving needs of customers. Another trend in the market is the growing adoption of electric vehicles (EVs) by ride-hailing companies. This shift towards greener transportation solutions is driven by both environmental concerns and the desire to reduce operational costs. The availability of charging infrastructure and government incentives for EVs have further encouraged ride-hailing companies to invest in electric fleets, contributing to a more sustainable transportation ecosystem in Egypt.

Local special circumstances:
Egypt's large population and traffic congestion in major cities have created a favorable environment for the growth of ride-hailing services. With limited public transportation options and increasing urbanization, people are seeking alternative modes of transportation that can navigate through the busy streets more efficiently. Ride-hailing services provide a flexible and reliable solution, allowing people to travel quickly and conveniently, even during peak hours.

Underlying macroeconomic factors:
The growth of the ride-hailing market in Egypt is also influenced by underlying macroeconomic factors. The country has seen improvements in internet infrastructure and smartphone penetration, making it easier for people to access ride-hailing platforms. Additionally, the government has taken steps to regulate the industry and provide a supportive environment for ride-hailing companies to operate. These factors, coupled with Egypt's young and tech-savvy population, have contributed to the rapid expansion of the ride-hailing market in the country. Overall, the ride-hailing market in Egypt is experiencing significant growth due to changing customer preferences, increasing competition, the adoption of electric vehicles, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, ride-hailing companies will need to innovate and adapt to meet the evolving needs of customers and navigate the unique challenges of the Egyptian market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

Overview

  • Revenue
  • Sales Channels
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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