Travel & Tourism - Egypt

Egypt

Egypt's Travel & Tourism market is expected to experience significant growth in the coming years.
By 2024, the market's revenue is projected to reach US$5,729.00m.
Furthermore, the market is expected to grow annually at a rate of 5.98%, resulting in a projected market volume of US$7,226.00m by 2028.
The largest market in this market is the Hotels, with a projected market volume of US$3,369.00m in 2024.
By 2028, the number of users in the Hotels market is expected to amount to 25.40m users.
The user penetration rate is expected to increase from 27.6% in 2024 to 31.5% by 2028.
The average revenue per user (ARPU) is expected to be US$181.30.
In 2028, 86% of the total revenue in the Travel & Tourism market is expected to be generated through online sales.
In global comparison, United States is projected to generate the most revenue in this market, with a projected revenue of US$199bn in 2024.
Egypt's tourism sector is gradually recovering, with a focus on cultural and historical attractions such as the Pyramids and the Sphinx.

Key regions: Malaysia, Europe, Singapore, Vietnam, United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

Structure:

The market consists of five further markets.

The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
The Hotels market includes stays in hotels and professionally run guest houses.
The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

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Market

Region

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Analyst Opinion

Egypt's Travel & Tourism market is experiencing significant growth and development.

Customer preferences: Travelers in Egypt are increasingly seeking unique and authentic experiences, moving away from traditional tourist attractions to explore off-the-beaten-path destinations. This shift in preferences is driven by a desire for cultural immersion and a more personalized travel experience.

Trends in the market: One notable trend in the Egyptian Travel & Tourism market is the rise of ecotourism and sustainable travel practices. Travelers are becoming more conscious of their environmental impact and are actively seeking eco-friendly accommodations and activities. This trend is in line with global efforts to promote sustainable tourism and preserve natural resources.

Local special circumstances: Egypt's rich historical and cultural heritage, including iconic landmarks such as the Pyramids of Giza and the Sphinx, continues to attract tourists from around the world. The country's strategic location at the crossroads of Africa, Asia, and Europe also contributes to its appeal as a travel destination. Additionally, Egypt's diverse landscapes, ranging from the Nile River to the Red Sea coast, offer a wide range of activities for tourists to enjoy.

Underlying macroeconomic factors: The Egyptian government has been actively investing in infrastructure development and promoting tourism as a key driver of economic growth. Initiatives such as the expansion of airport facilities and the simplification of visa processes have helped to attract more visitors to the country. Additionally, the depreciation of the Egyptian pound has made Egypt a more affordable destination for international tourists, further boosting the Travel & Tourism market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels, vacation rentals, cruises, package holidays, and camping.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.