Ride-hailing - Burkina Faso | Statista Market Forecast

By 2024, the Ride-hailing market in Burkina Faso is projected to witness a revenue of US$19.15m, which is expected to grow annually at a rate of 5.58%, leading to a market volume of US$25.12m by 2029.
In the same segment, the number of users in Burkina Faso is expected to reach 3.55m users by 2029, with a user penetration rate of 10.8% in 2024 and 13.2% by 2029.
The average revenue per user (ARPU) is anticipated to be US$7.45.
Furthermore, 100% of the total revenue in the Ride-hailing market is expected to be generated through online sales in Burkina Faso by 2029.
It is noteworthy that in comparison to other countries, China is expected to generate the most revenue in this market, with an estimated revenue of US$60bn in 2024.
Ride-hailing services in Burkina Faso have seen a rise in demand due to the country's growing urbanization.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The ride-hailing market in Burkina Faso is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Burkina Faso are shifting towards convenience and affordability, which has fueled the demand for ride-hailing services. With the increasing urbanization and congestion in major cities like Ouagadougou and Bobo-Dioulasso, people are looking for efficient transportation options that can save them time and provide a hassle-free experience. Ride-hailing platforms offer the convenience of booking a ride through mobile applications, eliminating the need to wait on the streets for a taxi. Additionally, the transparent pricing and cashless payment options provided by ride-hailing companies have made them a preferred choice among customers. Trends in the ride-hailing market in Burkina Faso reflect the global market, but with some local adaptations. One of the key trends is the integration of motorbikes into ride-hailing services. Motorbikes are a popular mode of transportation in Burkina Faso due to their affordability and ability to navigate through congested roads. Ride-hailing companies have recognized this trend and have expanded their services to include motorbike taxis, catering to the needs of a larger customer base. Another trend is the emergence of local ride-hailing startups, which are providing competition to international players. These local startups understand the unique needs and preferences of the local population and are able to tailor their services accordingly. Local special circumstances in Burkina Faso have also contributed to the development of the ride-hailing market. The country has a relatively young population, with a high percentage of tech-savvy individuals who are comfortable using mobile applications. This has created a favorable environment for the adoption of ride-hailing services. Additionally, Burkina Faso has a growing middle class, which has increased the demand for convenient and reliable transportation options. The government has also recognized the potential of the ride-hailing market in promoting economic growth and has introduced regulations to support its development. Underlying macroeconomic factors have also played a role in the growth of the ride-hailing market in Burkina Faso. The country has been experiencing steady economic growth, which has led to an increase in disposable income and consumer spending. This has created a larger customer base for ride-hailing services. Furthermore, the improving infrastructure and connectivity in Burkina Faso have made it easier for ride-hailing companies to expand their operations and reach a wider audience. Overall, the ride-hailing market in Burkina Faso is thriving due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, ride-hailing companies will need to adapt to the unique needs and preferences of the local population to maintain their competitive edge.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.