Shared Mobility - Burkina Faso

Burkina Faso

The Shared Mobility market in Burkina Faso is expected to witness a substantial growth in revenue, with projections estimating a figure of US$142.00m by 2024.
This is expected to be followed by a consistent annual growth rate of 3.49%, resulting in a projected market volume of US$168.60m by 2029.
The largest market of this market in Burkina Faso is Public Transportation, which is expected to reach a market volume of US$47.41m by 2024.
Furthermore, the number of users is expected to increase to 10.03m users by 2029.
In 2024, the user penetration rate is expected to be 49.0%, which is estimated to increase to 55.5% by 2029.
The average revenue per user (ARPU) is expected to be US$12.16.
Additionally, online sales are projected to generate 43% of the total revenue in the Shared Mobility market in Burkina Faso by 2029.
In comparison to other countries, China is expected to generate the highest revenue in this market, with a projection of US$365bn in 2024.
Shared mobility services are not yet widely available in Burkina Faso, but there is potential for growth as urbanization and demand for affordable transportation increases.

Key regions: United States, Saudi Arabia, Germany, Malaysia, India

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

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Analyst Opinion

The Shared Mobility market in Burkina Faso is experiencing significant growth and development driven by various factors.

Customer preferences: Customers in Burkina Faso are increasingly opting for shared mobility services due to the convenience, cost-effectiveness, and flexibility they offer. With the rise of urbanization and a growing middle class, there is a higher demand for efficient transportation solutions that shared mobility services can provide. Additionally, the younger population in the country is more open to embracing technological advancements and digital platforms for their transportation needs.

Trends in the market: One of the key trends in the Shared Mobility market in Burkina Faso is the expansion of ride-hailing services and motorcycle taxis. These services are gaining popularity as they offer a quick and convenient way for people to navigate through traffic-congested cities. Moreover, the integration of cashless payment systems and mobile applications has simplified the booking process, making shared mobility services more accessible to a larger population.

Local special circumstances: Burkina Faso's unique geographical and infrastructural challenges play a significant role in shaping the Shared Mobility market. The country's road networks are often underdeveloped, especially in rural areas, making traditional public transportation unreliable. Shared mobility services fill this gap by providing a more flexible and efficient mode of transportation for both urban and rural dwellers. Additionally, the informal nature of transportation in Burkina Faso has paved the way for shared mobility operators to establish innovative solutions tailored to the local needs.

Underlying macroeconomic factors: The economic growth and increasing disposable income levels in Burkina Faso have contributed to the expansion of the Shared Mobility market. As more people have the financial means to afford transportation services, the demand for shared mobility options continues to rise. Moreover, the government's efforts to promote a conducive business environment and regulatory framework have attracted investment in the transportation sector, further fueling the growth of shared mobility services in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.