Ride-hailing - Australia & Oceania

Australia & Oceania is expected to contribute significantly to the projected revenue growth in the Ride-hailing market.
By 2024, the revenue in this market is projected to reach US$1.89bn in Australia & Oceania.
The revenue is expected to grow annually at a rate of 2.23% from 2024 to 2029, resulting in a projected market volume of US$2.12bn by 2029.
In terms of user base, the Ride-hailing market is expected to have 11.04m users users in Australia & Oceania by 2029, with a user penetration of 22.8% in 2024 and 24.1% by 2029.
The average revenue generated per user (ARPU) is expected to be US$191.20.
Interestingly, 100% of the total revenue in the Ride-hailing market is projected to be generated through online sales by 2029.
It is worth noting that in global comparison, China is expected to generate the most revenue in this market, with US$60bn in 2024.
In Australia, ride-hailing services face tough competition from established taxi companies, with both offering unique benefits to customers.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The Ride-hailing market in Australia & Oceania is experiencing significant growth and development.

Customer preferences: Customers in Australia & Oceania are increasingly turning to ride-hailing services for their transportation needs. This can be attributed to several factors. Firstly, ride-hailing services offer convenience and flexibility, allowing customers to book a ride at their convenience and be picked up from their desired location. This is particularly appealing in urban areas where parking can be difficult and expensive. Additionally, ride-hailing services often offer competitive pricing compared to traditional taxis, making them an attractive option for cost-conscious customers.

Trends in the market: One notable trend in the ride-hailing market in Australia & Oceania is the rise of local players. While global ride-hailing giants have a presence in the region, local companies are gaining traction and competing for market share. These local players often have a better understanding of the local market and can tailor their services to meet the specific needs and preferences of customers in Australia & Oceania. This localized approach gives them a competitive edge and allows them to differentiate themselves from their global counterparts. Another trend in the market is the expansion of ride-hailing services beyond major cities. Initially, ride-hailing services were primarily available in urban areas with high population densities. However, as the market has matured, ride-hailing companies have expanded their services to smaller towns and regional areas. This has opened up new opportunities for both customers and drivers in these areas, providing them with an alternative transportation option that may not have been available previously.

Local special circumstances: Australia & Oceania is a region with unique geographical characteristics and challenges. The vast distances between cities and towns, as well as the presence of remote and rural areas, present logistical challenges for ride-hailing companies. However, these challenges have also created opportunities for innovation and growth. Ride-hailing companies have had to adapt their services to cater to the specific needs of customers in these areas, such as offering longer distance rides or partnering with local operators to provide services in remote locations.

Underlying macroeconomic factors: The growth of the ride-hailing market in Australia & Oceania can also be attributed to underlying macroeconomic factors. Economic growth in the region has led to an increase in disposable income, allowing more people to afford ride-hailing services. Additionally, advancements in technology and the widespread use of smartphones have made it easier for customers to access and use ride-hailing apps. These factors, combined with changing consumer preferences and the need for convenient and affordable transportation options, have contributed to the development of the ride-hailing market in Australia & Oceania.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.