Shared Mobility - Morocco

Morocco

Highlights

Morocco is expected to witness a surge in revenue for the Shared Mobility market, with a projection of US$2.46bn by 2024.
The market is estimated to grow annually by 3.84%, resulting in a projected market size of US$2.97bn by 2029.
Among the different Shared Mobility markets, Flights are expected to dominate the market, with an anticipated market volume of US$789.30m by 2024.
By 2029, the number of users in the Public Transportation market is expected to reach 24.23m users.
The user penetration rate is projected to increase from 77.0% in 2024 to 83.7% by 2029.
The average revenue per user (ARPU) is expected to remain at US$83.44.
Online sales are projected to contribute 57% to the total revenue of the Shared Mobility market by 2029.
In terms of revenue generation, China is expected to lead globally with a projected revenue of US$365bn in 2024.
Morocco's shared mobility market is growing rapidly, with a focus on electric scooters and bike sharing services in major cities.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Over the past few years, the Shared Mobility market in Morocco has been experiencing significant growth and evolution.

Customer preferences: Customers in Morocco are increasingly leaning towards Shared Mobility services due to the convenience and cost-effectiveness they offer. With the rise of urbanization and traffic congestion in major cities like Casablanca and Marrakech, more people are opting for shared transportation options to navigate through the bustling streets.

Trends in the market: One notable trend in the Shared Mobility market in Morocco is the increasing popularity of bike-sharing services. As the government pushes for sustainable and eco-friendly transportation solutions, bike-sharing companies have been gaining traction in the country. This trend aligns with global efforts to reduce carbon emissions and promote healthier modes of transportation.

Local special circumstances: Morocco's unique geographical landscape, which includes both bustling cities and vast rural areas, presents a challenge and an opportunity for Shared Mobility providers. While urban areas offer a high demand for shared transportation services, rural areas may require tailored solutions to cater to the transportation needs of the population.

Underlying macroeconomic factors: The growth of the Shared Mobility market in Morocco can also be attributed to macroeconomic factors such as the increasing disposable income of the middle class and the growing penetration of smartphones and internet connectivity. These factors have made it easier for people to access and utilize Shared Mobility services, driving the market forward.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.