Shared Mobility - Laos

Laos

Laos is expected to see a rise in revenue for the Shared Mobility market sector, with a projected amount of US$76.98m by 2024.
The market is also anticipated to grow annually at a rate of 4.87%, and is estimated to reach US$97.63m by 2029.
The Public Transportation market is projected to have the highest market volume, with a projected amount of US$40.58m by 2024.
Furthermore, the number of users in the Public Transportation market is expected to increase to 3.84m users by 2029.
The user penetration rate is projected to be 65.5% in 2024 and 75.8% by 2029.
The average revenue per user (ARPU) is expected to be US$15.20.
In terms of revenue generation through online sales, it is estimated that 42% of the total revenue will come from online sales by 2029.
It is worth noting that in a global comparison, China is projected to generate the highest revenue, with an estimated amount of US$365bn in 2024.
Shared mobility solutions, such as bike-sharing and ride-hailing services, are slowly gaining popularity in Laos as urbanization and traffic congestion continue to increase.

Key regions: United States, Saudi Arabia, Germany, Malaysia, India

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market

Region

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Analyst Opinion

The Shared Mobility market in Laos is experiencing a gradual but steady growth, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences: Customers in Laos are increasingly valuing convenience, affordability, and sustainability when it comes to transportation options. Shared mobility services such as ride-hailing, bike-sharing, and scooter-sharing are gaining popularity as they offer a cost-effective and efficient way to navigate the country's urban areas. Additionally, the younger population, which forms a significant portion of the market, is more inclined towards tech-savvy solutions that provide on-demand transportation at their fingertips.

Trends in the market: One notable trend in the Shared Mobility market in Laos is the rise of electric vehicles (EVs) in shared transportation services. As the government and consumers alike become more environmentally conscious, there is a growing demand for cleaner and greener mobility solutions. This trend aligns with the global shift towards sustainable transportation options and presents opportunities for companies offering EV-based shared mobility services to expand their presence in the Laotian market.

Local special circumstances: Laos's unique geographical landscape, characterized by rugged terrain and a dispersed population, presents both challenges and opportunities for the Shared Mobility market. While urban areas may see higher demand for shared transportation services due to traffic congestion and limited parking spaces, rural areas with less developed infrastructure may require tailored solutions to cater to the transportation needs of the local population. Companies operating in Laos need to adapt their services to suit the diverse needs of both urban and rural customers to effectively tap into the market's potential.

Underlying macroeconomic factors: The economic development and increasing disposable income levels in Laos are contributing to the growth of the Shared Mobility market. As more people have the financial means to access transportation services beyond traditional modes like private car ownership, shared mobility presents a cost-effective alternative that resonates with the evolving consumer preferences in the country. Additionally, government initiatives to improve transportation infrastructure and regulations to support the growth of shared mobility services are creating a conducive environment for market expansion in Laos.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.