E-Scooter-sharing - United Kingdom

The E-Scooter-sharing market in the United Kingdom is expected to see a significant increase in revenue, with projections indicating a rise to US$69.35m by 2024.
The market is anticipated to grow with a compound annual growth rate (CAGR 2024-2029) of 5.93%, resulting in a predicted market volume of US$92.51m by 2029.
Furthermore, the number of users is expected to reach 4.40m users in the United Kingdom by 2029, with a user penetration rate of 5.4% in 2024 and 6.4% by 2029.
The average revenue per user (ARPU) is projected to be US$18.89.
Additionally, online sales are expected to generate 100% of the total revenue in the E-Scooter-sharing market by 2029.
In comparison to other countries, United States is expected to generate the most revenue, with projections indicating a revenue of US$730m in 2024.
E-scooter-sharing is gaining momentum in the United Kingdom, with major cities such as London and Birmingham launching trials to explore its potential as a sustainable mode of transport.

Definition:

The E-Scooter-sharing market comprises e-scooter-sharing services that provide short-term rentals of electric motorized scooters (stand-up scooters). In e-scooter-sharing, scooters are generally owned by an e-scooter-sharing provider and can be reserved independently by customers around the clock. Customers are required to open an account with the e-scooter-sharing provider and can then reserve the vehicles, typically with a smartphone app. Providers normally offer dockless services, so it is possible to find e-scooters everywhere within the provider’s business zone, e.g., on sidewalks, and to leave the scooters anywhere in accordance with traffic regulations. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the E-Scooter-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Free-floating e-scooter-sharing services
Services such as Lime, Tier, Bird, and Movo

Private e-scooter usage
Multi-day e-scooter rentals
Peer-to-peer e-scooter reservations
Bike sharing and other forms of micro-mobility

The E-Scooter-sharing market in United Kingdom has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons for the development of the E-Scooter-sharing market in United Kingdom is the increasing demand for convenient and environmentally friendly transportation options. Customers are increasingly looking for alternative modes of transportation that are cost-effective, easy to use, and do not contribute to air pollution. E-Scooter-sharing services offer a solution to these needs by providing a convenient and sustainable mode of transportation for short trips within cities.

Trends in the market: The E-Scooter-sharing market in United Kingdom has witnessed several trends that have contributed to its growth. Firstly, there has been a rise in the number of companies entering the market, leading to increased competition and innovation. This has resulted in the introduction of new features and technologies, such as GPS tracking and mobile apps, which have made it easier for customers to locate and rent e-scooters. Secondly, there has been a shift in customer behavior towards shared mobility services. Many customers are now opting to use shared e-scooters instead of owning their own vehicles, as it offers a more cost-effective and convenient option for short trips. This trend is further supported by the increasing availability of e-scooter-sharing services in major cities across the country.

Local special circumstances: The development of the E-Scooter-sharing market in United Kingdom is also influenced by local special circumstances. For example, the UK government has been supportive of sustainable transportation initiatives and has implemented policies to encourage the use of electric vehicles, including e-scooters. This has created a favorable regulatory environment for e-scooter-sharing companies to operate in the country. Furthermore, the compact nature of many cities in United Kingdom makes e-scooters an ideal mode of transportation for short trips. The availability of bike lanes and dedicated infrastructure for micromobility vehicles also makes it easier for customers to navigate through congested urban areas.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the development of the E-Scooter-sharing market in United Kingdom. Firstly, the growing concern about climate change and air pollution has led to increased awareness and demand for sustainable transportation options. E-scooters offer a greener alternative to traditional modes of transportation, such as cars and motorcycles. Secondly, the rapid advancements in technology, particularly in battery and electric motor technology, have made e-scooters more efficient and affordable. This has made it easier for companies to offer e-scooter-sharing services at competitive prices, making it more accessible to a wider range of customers. In conclusion, the E-Scooter-sharing market in United Kingdom has been driven by customer preferences for convenient and sustainable transportation options, as well as the availability of shared mobility services and favorable regulatory environment. The market is expected to continue growing in the coming years, as more customers embrace the benefits of e-scooter-sharing and as technology continues to advance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.