Car Rentals - United Kingdom

United Kingdom

Highlights

The United Kingdom's Car Rentals market is projected to reach a revenue of US$2.25bn in 2024 with an expected annual growth rate (CAGR 2024-2029) of 2.26%, which will result in a projected market volume of US$2.52bn by 2029.
By 2029, the number of users is expected to amount to 7.87m users.
In 2024, the user penetration rate is projected to be 9.7% and is expected to increase to 11.4% by 2029.
The average revenue per user (ARPU) is expected to be US$342.30.
Moreover, 88% of the total revenue in the Car Rentals market is projected to be generated through online sales by 2029.
It is worth noting that United States will generate the highest revenue in the Car Rentals market, amounting to US$32bn in 2024, in global comparison.
Car rental demand in the United Kingdom is shifting towards eco-friendly and electric vehicles.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Car Rentals market in United Kingdom has been experiencing steady growth in recent years, driven by customer preferences for convenience and flexibility, as well as local special circumstances and underlying macroeconomic factors.

Customer preferences: In the United Kingdom, customer preferences for car rentals have been shaped by the increasing desire for convenience and flexibility. Many consumers prefer the convenience of renting a car for short trips or vacations, as it allows them to have control over their transportation without the hassle of owning a car. Additionally, the flexibility of being able to choose from a wide range of vehicle options and rental durations appeals to customers who have varying needs and budgets.

Trends in the market: One of the key trends in the car rentals market in the United Kingdom is the rise of online booking platforms. With the increasing use of technology and the internet, consumers now have the ability to easily compare prices, vehicle options, and rental terms from multiple car rental companies. This has led to increased competition among car rental companies, as they strive to offer competitive prices and attractive deals to attract customers. Another trend in the market is the growing demand for eco-friendly and electric vehicles. With increasing awareness of environmental issues and a desire to reduce carbon emissions, many consumers are opting for car rental companies that offer electric or hybrid vehicles. This trend is expected to continue as the government and local authorities in the United Kingdom implement policies and incentives to promote the use of electric vehicles.

Local special circumstances: The United Kingdom has a well-developed transportation infrastructure, including an extensive network of roads and highways. This makes it convenient for individuals to rent a car for travel within the country, especially in rural areas where public transportation options may be limited. Additionally, the United Kingdom is a popular tourist destination, attracting millions of visitors each year. Many of these tourists prefer to rent a car to explore the country at their own pace and convenience.

Underlying macroeconomic factors: The car rentals market in the United Kingdom is influenced by various macroeconomic factors. Economic growth and stability play a significant role in driving consumer spending and travel. When the economy is performing well, consumers are more likely to have disposable income to spend on travel and car rentals. Conversely, during economic downturns, consumers may cut back on discretionary spending, including car rentals. Another macroeconomic factor that impacts the car rentals market is tourism. The United Kingdom is a popular destination for both domestic and international tourists, and the number of visitors to the country has been steadily increasing. This has created a growing demand for car rentals, as tourists seek to explore different regions and attractions within the United Kingdom. In conclusion, the Car Rentals market in United Kingdom is experiencing growth due to customer preferences for convenience and flexibility, the rise of online booking platforms, the demand for eco-friendly vehicles, the local special circumstances of a well-developed transportation infrastructure and a thriving tourism industry, and underlying macroeconomic factors such as economic growth and tourism.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.