E-Scooter-sharing - Sweden | Statista Market Forecast

The E-Scooter-sharing market in Sweden is expected to generate a revenue of US$43.77m by the year 2024.
It is projected to display an annual growth rate of 4.16% from 2024 to 2029, resulting in a market volume of US$53.67m by the end of 2029.
The number of users in this market is predicted to reach 2.35m users by 2029.
The user penetration rate is expected to rise from 19.5% in 2024 to 21.4% by 2029.
The average revenue per user (ARPU) is expected to be US$21.04.
By 2029, 100% of the total revenue in this market will be generated through online sales.
It is noteworthy that United States is expected to generate the highest revenue (US$730m in 2024) in this market when compared globally.
Sweden's well-established bike culture and eco-conscious mindset have made E-Scooter-sharing a natural fit for urban transportation.

Definition:

The E-Scooter-sharing market comprises e-scooter-sharing services that provide short-term rentals of electric motorized scooters (stand-up scooters). In e-scooter-sharing, scooters are generally owned by an e-scooter-sharing provider and can be reserved independently by customers around the clock. Customers are required to open an account with the e-scooter-sharing provider and can then reserve the vehicles, typically with a smartphone app. Providers normally offer dockless services, so it is possible to find e-scooters everywhere within the provider’s business zone, e.g., on sidewalks, and to leave the scooters anywhere in accordance with traffic regulations. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the E-Scooter-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Free-floating e-scooter-sharing services
Services such as Lime, Tier, Bird, and Movo

Private e-scooter usage
Multi-day e-scooter rentals
Peer-to-peer e-scooter reservations
Bike sharing and other forms of micro-mobility

The E-Scooter-sharing market in Sweden has been experiencing significant growth in recent years.

Customer preferences: Customers in Sweden have shown a strong preference for sustainable and eco-friendly transportation options. E-Scooter-sharing services provide an efficient and convenient way for people to travel short distances without contributing to pollution or traffic congestion. Additionally, the younger generation in Sweden, who are more environmentally conscious, have embraced the concept of E-Scooter-sharing as a trendy and fun mode of transportation.

Trends in the market: One of the key trends in the E-Scooter-sharing market in Sweden is the expansion of services to smaller cities and towns. Initially, E-Scooter-sharing services were mainly available in larger cities like Stockholm and Gothenburg. However, due to the increasing demand and positive reception from customers, companies have started to expand their operations to smaller cities, allowing more people to access and use E-Scooter-sharing services. Another trend in the market is the integration of E-Scooter-sharing services with existing public transportation systems. Many cities in Sweden have implemented policies to encourage the use of sustainable transportation options, and E-Scooter-sharing services have become a part of this strategy. By integrating E-Scooter-sharing with public transportation, customers have the option to combine different modes of transportation for a seamless and efficient travel experience.

Local special circumstances: Sweden's well-developed infrastructure and bike-friendly cities have created a conducive environment for the growth of the E-Scooter-sharing market. The country has a comprehensive network of bike lanes and cycling infrastructure, which makes it easier and safer for people to use E-Scooters for their daily commute. Additionally, the Swedish government has been supportive of sustainable transportation initiatives, providing incentives and subsidies to companies operating in the E-Scooter-sharing market.

Underlying macroeconomic factors: The growth of the E-Scooter-sharing market in Sweden can also be attributed to favorable macroeconomic factors. The country has a strong economy and high disposable income levels, which allows people to spend on convenient and innovative transportation options. Furthermore, the high smartphone penetration rate in Sweden has made it easier for customers to access and use E-Scooter-sharing services through mobile applications. Overall, the E-Scooter-sharing market in Sweden is developing rapidly due to customer preferences for sustainable transportation, the expansion of services to smaller cities, integration with public transportation, local special circumstances such as bike-friendly infrastructure, and favorable macroeconomic factors. As the market continues to evolve, it is expected that more companies will enter the market and innovations in technology and service offerings will further drive the growth of the E-Scooter-sharing market in Sweden.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.