E-Scooter-sharing - North America

The E-Scooter-sharing market in North America is expected to witness remarkable growth in the coming years.
It is projected that revenue in this sector will reach US$771.70m by 2024, with an estimated annual growth rate (CAGR 2024-2029) of 3.31%.
This growth is expected to result in a market volume of 100%US$771.70m by 2029.
Moreover, the number of users in this market is expected to reach 33.07m users by 2029, with user penetration projected to be 5.9% in 2024 and 6.3% by 2029.
The average revenue per user (ARPU) is expected to be US$25.54.
It is noteworthy that 100% of total revenue in E-Scooter-sharing market will be generated through online sales by 2029.
Looking at the global comparison, United States is expected to generate the most revenue in this market, with a projected revenue of US$730m in 2024.
E-Scooter-sharing is gaining popularity in North America, with major cities such as New York and San Francisco embracing the trend.

Definition:

The E-Scooter-sharing market comprises e-scooter-sharing services that provide short-term rentals of electric motorized scooters (stand-up scooters). In e-scooter-sharing, scooters are generally owned by an e-scooter-sharing provider and can be reserved independently by customers around the clock. Customers are required to open an account with the e-scooter-sharing provider and can then reserve the vehicles, typically with a smartphone app. Providers normally offer dockless services, so it is possible to find e-scooters everywhere within the provider’s business zone, e.g., on sidewalks, and to leave the scooters anywhere in accordance with traffic regulations. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the E-Scooter-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Free-floating e-scooter-sharing services
Services such as Lime, Tier, Bird, and Movo

Private e-scooter usage
Multi-day e-scooter rentals
Peer-to-peer e-scooter reservations
Bike sharing and other forms of micro-mobility

The E-Scooter-sharing market in North America has experienced significant growth in recent years, driven by changing customer preferences and the emergence of new market trends.

Customer preferences: In North America, customers have shown a strong preference for convenient and environmentally-friendly transportation options. E-Scooter-sharing services provide a solution to these preferences, offering a convenient mode of transportation that is also eco-friendly. Customers appreciate the ease of use and flexibility that e-scooters provide, allowing them to quickly navigate urban areas and avoid traffic congestion. Additionally, the affordability of e-scooter-sharing services compared to traditional transportation options has also contributed to their popularity among customers.

Trends in the market: One of the key trends in the North American e-scooter-sharing market is the expansion of services to new cities and regions. As the market continues to grow, e-scooter-sharing companies are aggressively expanding their operations to meet the increasing demand. This trend is driven by the success and positive reception of e-scooter-sharing services in major cities, which has created a domino effect as other cities seek to replicate that success. This expansion has also been facilitated by partnerships between e-scooter-sharing companies and local governments, who recognize the benefits of these services in reducing traffic congestion and improving air quality. Another trend in the market is the introduction of new features and technologies to enhance the user experience. E-scooter-sharing companies are constantly innovating and improving their services to attract and retain customers. This includes features such as GPS tracking, mobile app integration, and improved battery life. These technological advancements not only make it easier for customers to locate and rent e-scooters, but also provide valuable data to the companies, enabling them to optimize their operations and better serve their customers.

Local special circumstances: The North American market has its own unique set of circumstances that contribute to the growth of the e-scooter-sharing market. One such circumstance is the presence of large urban areas with high population densities. These cities provide a fertile ground for e-scooter-sharing services, as they offer a large customer base and a high demand for convenient transportation options. Additionally, the relatively mild climate in many parts of North America allows for year-round use of e-scooters, further driving their popularity.

Underlying macroeconomic factors: The growth of the e-scooter-sharing market in North America is also influenced by underlying macroeconomic factors. The region has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has made e-scooter-sharing services more affordable and accessible to a larger portion of the population. Furthermore, the growing concern for environmental sustainability and the desire to reduce carbon emissions has also contributed to the popularity of e-scooter-sharing services, as customers seek greener transportation alternatives. In conclusion, the e-scooter-sharing market in North America is experiencing significant growth due to customer preferences for convenient and eco-friendly transportation options. The expansion of services to new cities, the introduction of new features and technologies, and the unique local circumstances in North America have all contributed to the market's development. Additionally, underlying macroeconomic factors such as economic growth and environmental consciousness have further fueled the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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