Key regions: China, Germany, Thailand, Saudi Arabia, India
The E-Scooter-sharing market in North America has experienced significant growth in recent years, driven by changing customer preferences and the emergence of new market trends.
Customer preferences: In North America, customers have shown a strong preference for convenient and environmentally-friendly transportation options. E-Scooter-sharing services provide a solution to these preferences, offering a convenient mode of transportation that is also eco-friendly. Customers appreciate the ease of use and flexibility that e-scooters provide, allowing them to quickly navigate urban areas and avoid traffic congestion. Additionally, the affordability of e-scooter-sharing services compared to traditional transportation options has also contributed to their popularity among customers.
Trends in the market: One of the key trends in the North American e-scooter-sharing market is the expansion of services to new cities and regions. As the market continues to grow, e-scooter-sharing companies are aggressively expanding their operations to meet the increasing demand. This trend is driven by the success and positive reception of e-scooter-sharing services in major cities, which has created a domino effect as other cities seek to replicate that success. This expansion has also been facilitated by partnerships between e-scooter-sharing companies and local governments, who recognize the benefits of these services in reducing traffic congestion and improving air quality. Another trend in the market is the introduction of new features and technologies to enhance the user experience. E-scooter-sharing companies are constantly innovating and improving their services to attract and retain customers. This includes features such as GPS tracking, mobile app integration, and improved battery life. These technological advancements not only make it easier for customers to locate and rent e-scooters, but also provide valuable data to the companies, enabling them to optimize their operations and better serve their customers.
Local special circumstances: The North American market has its own unique set of circumstances that contribute to the growth of the e-scooter-sharing market. One such circumstance is the presence of large urban areas with high population densities. These cities provide a fertile ground for e-scooter-sharing services, as they offer a large customer base and a high demand for convenient transportation options. Additionally, the relatively mild climate in many parts of North America allows for year-round use of e-scooters, further driving their popularity.
Underlying macroeconomic factors: The growth of the e-scooter-sharing market in North America is also influenced by underlying macroeconomic factors. The region has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has made e-scooter-sharing services more affordable and accessible to a larger portion of the population. Furthermore, the growing concern for environmental sustainability and the desire to reduce carbon emissions has also contributed to the popularity of e-scooter-sharing services, as customers seek greener transportation alternatives. In conclusion, the e-scooter-sharing market in North America is experiencing significant growth due to customer preferences for convenient and eco-friendly transportation options. The expansion of services to new cities, the introduction of new features and technologies, and the unique local circumstances in North America have all contributed to the market's development. Additionally, underlying macroeconomic factors such as economic growth and environmental consciousness have further fueled the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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