Key regions: Europe, Germany, India, United States, Malaysia
The Car-sharing market in Croatia has been experiencing significant growth in recent years, driven by changing customer preferences and favorable market trends.
Customer preferences: In Croatia, customers are increasingly opting for car-sharing services due to their convenience and cost-effectiveness. Car-sharing allows individuals to access a vehicle when needed without the burden of ownership, making it an attractive option for those who do not require a car on a daily basis. Additionally, car-sharing services often offer a variety of vehicle options, allowing customers to choose the most suitable vehicle for their specific needs.
Trends in the market: One of the key trends in the car-sharing market in Croatia is the rise of peer-to-peer car-sharing platforms. These platforms connect car owners with individuals in need of a vehicle, providing a more cost-effective and flexible alternative to traditional car rental services. This trend has been fueled by advancements in technology and the increasing popularity of the sharing economy. Another trend in the market is the integration of car-sharing services with other modes of transportation. Many car-sharing companies in Croatia are partnering with public transportation providers to offer seamless multi-modal journeys. This integration allows customers to easily switch between different modes of transportation, further enhancing the convenience and accessibility of car-sharing services.
Local special circumstances: Croatia, as a popular tourist destination, has a high demand for car rental services. However, car-sharing offers a more flexible and affordable option for tourists who only need a vehicle for a short period of time. This has led to the growth of car-sharing services specifically targeting tourists, providing them with an alternative to traditional car rental companies.
Underlying macroeconomic factors: The growth of the car-sharing market in Croatia can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a larger customer base for car-sharing services, as more individuals are able to afford the convenience and flexibility they offer. In conclusion, the car-sharing market in Croatia is experiencing significant growth due to changing customer preferences, favorable market trends, local special circumstances, and underlying macroeconomic factors. The convenience, cost-effectiveness, and flexibility of car-sharing services have made them an attractive option for individuals in Croatia, leading to increased demand and a thriving market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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