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Car-sharing - Eastern Europe

Eastern Europe
  • The Car-sharing market in Eastern Europe is expected to see significant growth in the coming years.
  • By 2025, revenue is projected to reach US$104.51m, with a promising annual growth rate (CAGR 2025-2029) of 3.87%.
  • This growth trajectory is expected to result in a total market volume of US$121.66m by 2029.
  • In the same period, the number of Car-sharing market users is expected to reach 995.38k users.
  • The user penetration rate is projected to increase from 0.4% in 2025 to 0.4% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$116.30.
  • By 2029, online sales are predicted to account for 94% of total Car-sharing market revenue in Eastern Europe.
  • It is interesting to note that in global comparison, United States is expected to generate the most revenue in this market, with a projected revenue of US$3bn in 2025.
  • Car-sharing services in Poland are growing rapidly, with major players such as Traficar and ShareNow expanding their fleets and services.

Definition:

The Car-sharing market encompasses car-sharing services. Car-sharing service providers own the vehicles that customers can book independently at any time. Customers need to enter into a contract with the service provider in order to be able to book vehicles via a smartphone app, the website of the service provider, or by telephone. The vehicle is usually opened via smartphone or a chip card. Some service providers, however, provide the car key in a key safe at the car-sharing station. Prices are calculated per minute or hour, with the money being debited from the customer's bank account. Peer-to-peer car-sharing is not included in this market. Car-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the Car-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

In-Scope
  • Free-floating car sharing bookings
  • Station-based car sharing bookings
  • Companies offering a combination of free-floating and station-based car sharing
  • Services such as Share Now, Sixt Share, or Enterprise CarShare
Out-Of-Scope
  • Peer-to-peer car sharing bookings
  • Rental car booking
  • Taxi services
  • Carpools
  • Ride hailing services
Car-sharing: market data & analysis - Cover

Market Insights report

Car-sharing: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Car-sharing market in Eastern Europe is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this growth. Customer preferences in Eastern Europe are shifting towards more sustainable and cost-effective transportation options. Car-sharing provides an attractive alternative to traditional car ownership, allowing individuals to access a vehicle when needed without the expense and hassle of owning one. Additionally, the convenience and flexibility of car-sharing services appeal to consumers who value convenience and freedom in their transportation choices. Trends in the market indicate that car-sharing is becoming increasingly popular in Eastern Europe. The rise of digital platforms and smartphone applications has made it easier for car-sharing companies to connect with customers and provide seamless booking and payment processes. This has led to a proliferation of car-sharing providers in the region, offering a wide range of vehicles and service options to cater to different customer needs. Local special circumstances in Eastern Europe also contribute to the growth of the car-sharing market. The region has a high population density in many urban areas, resulting in limited parking spaces and congestion. Car-sharing offers a solution to these challenges by reducing the number of cars on the road and optimizing the use of existing parking infrastructure. Additionally, the relatively low car ownership rates in some Eastern European countries make car-sharing an attractive option for individuals who do not have access to a private vehicle. Underlying macroeconomic factors further support the development of the car-sharing market in Eastern Europe. Economic growth in the region has led to an increase in disposable income, allowing more individuals to afford car-sharing services. Furthermore, government initiatives promoting sustainable transportation and reducing carbon emissions have created a favorable regulatory environment for car-sharing companies to operate. In conclusion, the Car-sharing market in Eastern Europe is experiencing growth due to customer preferences for sustainable and cost-effective transportation options, trends in the market towards digital platforms and increased accessibility, local special circumstances such as limited parking spaces and low car ownership rates, and underlying macroeconomic factors such as economic growth and government initiatives. This combination of factors is driving the expansion of the car-sharing market in Eastern Europe and is expected to continue shaping its development in the coming years.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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    Car-sharing: market data & analysis - BackgroundCar-sharing: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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