Car Rentals - Uruguay

Uruguay

Highlights

The Car Rentals market in Uruguay is expected to witness a significant increase in revenue, with projections indicating a rise to US$87.01m by 2024, and a compound annual growth rate (CAGR 2024-2029) of 3.89%.
As a result, the market volume is expected to reach US$105.30m by 2029.
The number of users in this market is anticipated to increase to 437.30k users by 2029, with user penetration projected to be 10.6% in 2024 and 12.8% by 2029.
The average revenue per user (ARPU) is expected to be around US$239.10.
Furthermore, it is projected that by 2029, 72% of the total revenue will be generated through online sales.
It is worth noting that in comparison to other countries, United States is expected to generate the most revenue in the Car Rentals market, reaching US$32bn in 2024.
Uruguay's car rental market is thriving due to its growing tourism industry and high demand for reliable transportation options.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Car Rentals market in Uruguay has been experiencing steady growth in recent years. Customer preferences for car rentals have been influenced by several factors, including convenience, affordability, and the desire for flexibility in transportation options. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market.

Customer preferences: Uruguay has seen an increase in tourism in recent years, with visitors from both domestic and international markets. Many tourists prefer the convenience of renting a car to explore the country at their own pace and without the limitations of public transportation. Additionally, car rentals offer a more affordable option for travelers who want to visit multiple destinations or travel with a group.

Trends in the market: One of the key trends in the Car Rentals market in Uruguay is the rise of online booking platforms and mobile applications. These platforms have made it easier for customers to compare prices, check availability, and make reservations, thus increasing the accessibility and convenience of car rentals. Furthermore, there has been a shift towards eco-friendly and fuel-efficient vehicles, as customers become more conscious of their environmental impact.

Local special circumstances: Uruguay is known for its beautiful landscapes and tourist attractions, such as Punta del Este and Colonia del Sacramento. These destinations attract a large number of tourists who often prefer to rent a car to explore the country. Additionally, Uruguay has a well-developed road infrastructure, making it easier for tourists to navigate and explore different regions.

Underlying macroeconomic factors: The growth of the Car Rentals market in Uruguay can also be attributed to underlying macroeconomic factors. Uruguay has experienced stable economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, more individuals and families are able to afford car rentals as part of their travel plans. Furthermore, the government has implemented policies to promote tourism, which has contributed to the growth of the market. In conclusion, the Car Rentals market in Uruguay has been developing due to customer preferences for convenience, affordability, and flexibility. The rise of online booking platforms and the demand for eco-friendly vehicles are key trends in the market. Local special circumstances, such as Uruguay's tourist attractions and well-developed road infrastructure, have also contributed to the growth of the market. Finally, underlying macroeconomic factors, including stable economic growth and government policies, have played a role in the development of the Car Rentals market in Uruguay.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.