E-Scooter-sharing - Uruguay | Statista Market Forecast

By 2024, the projected revenue in Uruguay's E-Scooter-sharing market is expected to reach US$1.09m.
Furthermore, the market revenue is predicted to exhibit an annual growth rate (CAGR 2024-2029) of 6.71%, resulting in a projected market volume of US$1.51m by 2029.
In terms of the number of users, the E-Scooter-sharing market is expected to have 55.85k users users by 2029, with a projected user penetration rate of 1.5% in 2024 and 1.6% by 2029.
The average revenue per user (ARPU) is expected to be US$21.88.
By 2029, 100% of total revenue in the E-Scooter-sharing market will be generated through online sales.
It is worth noting that in comparison to other countries, United States is projected to generate the highest revenue of US$730m in 2024 in the E-Scooter-sharing market.
Uruguay's E-Scooter-sharing market is rapidly expanding, with major players like Grin and Movo offering affordable and convenient transportation options for locals and tourists alike.

Definition:

The E-Scooter-sharing market comprises e-scooter-sharing services that provide short-term rentals of electric motorized scooters (stand-up scooters). In e-scooter-sharing, scooters are generally owned by an e-scooter-sharing provider and can be reserved independently by customers around the clock. Customers are required to open an account with the e-scooter-sharing provider and can then reserve the vehicles, typically with a smartphone app. Providers normally offer dockless services, so it is possible to find e-scooters everywhere within the provider’s business zone, e.g., on sidewalks, and to leave the scooters anywhere in accordance with traffic regulations. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the E-Scooter-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Free-floating e-scooter-sharing services
Services such as Lime, Tier, Bird, and Movo

Private e-scooter usage
Multi-day e-scooter rentals
Peer-to-peer e-scooter reservations
Bike sharing and other forms of micro-mobility

The E-Scooter-sharing market in Uruguay has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: Uruguayans are increasingly looking for convenient and sustainable transportation options, and e-scooter sharing provides an ideal solution. With the rise of urbanization and the need for last-mile connectivity, customers are drawn to the ease of use and flexibility that e-scooters offer. Additionally, the younger generation, who are more environmentally conscious, are embracing e-scooter sharing as a way to reduce their carbon footprint.

Trends in the market: One of the key trends in the e-scooter-sharing market in Uruguay is the integration of technology. E-scooter companies are leveraging smartphone apps to allow users to easily locate and unlock scooters, making the process seamless and convenient. This technological integration also enables companies to collect data on user behavior, which can be used to optimize operations and improve the overall customer experience. Another trend in the market is the emergence of local e-scooter startups. These companies are capitalizing on the growing demand for e-scooter sharing and are offering customized solutions tailored to the local market. By understanding the unique needs and preferences of Uruguayan customers, these startups are able to differentiate themselves and gain a competitive edge.

Local special circumstances: Uruguay's compact size and well-developed infrastructure make it an ideal market for e-scooter sharing. The country's urban centers are densely populated, and the relatively short distances between destinations make e-scooters an efficient mode of transportation. Furthermore, Uruguay's favorable climate allows for year-round e-scooter usage, unlike some other regions where weather conditions may limit the market potential.

Underlying macroeconomic factors: Uruguay's stable economy and increasing disposable income levels are contributing to the growth of the e-scooter-sharing market. As people have more discretionary income, they are willing to spend on convenient and sustainable transportation options. Additionally, the government's focus on promoting sustainable mobility and reducing carbon emissions aligns with the goals of e-scooter sharing, creating a supportive environment for market growth. In conclusion, the e-scooter-sharing market in Uruguay is experiencing significant growth due to changing customer preferences, emerging trends in the market, and local special circumstances. With the integration of technology, the emergence of local startups, and favorable macroeconomic factors, the market is poised for further expansion in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.