Car Rentals - LATAM

LATAM

Highlights

Revenue in the Car Rentals market is projected to reach US$8.28bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.98%, resulting in a projected market volume of US$9.59bn by 2029.
In the Car Rentals market, the number of users is expected to amount to 64.15m users by 2029.
User penetration is projected to be 8.3% in 2024 and 9.8% by 2029.
The average revenue per user (ARPU) is expected to amount to US$157.20.
In the Car Rentals market, 58% of total revenue will be generated through online sales by 2029.
In global comparison, most revenue will be generated United States (US$32bn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Car Rentals market in LATAM is experiencing significant growth and development due to several key factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the positive trajectory of the industry. Customer preferences in the Car Rentals market in LATAM are shifting towards convenience and flexibility. With the rise of digital platforms and mobile applications, customers are increasingly opting for online bookings and self-service options. This allows them to easily compare prices, choose the most suitable vehicle, and make reservations at their convenience. Additionally, customers are seeking flexibility in terms of rental duration and pick-up/drop-off locations, as they prioritize convenience and adaptability to their travel plans. Trends in the market further contribute to the growth of the Car Rentals industry in LATAM. One notable trend is the increasing popularity of ride-sharing services. While ride-sharing platforms initially posed a threat to traditional car rental companies, many of these companies have adapted by incorporating ride-sharing services into their offerings. This allows customers to choose between renting a car for longer trips or using a ride-sharing service for shorter distances, providing them with more options and flexibility. Furthermore, car rental companies are also expanding their fleets to include electric and hybrid vehicles, catering to the growing demand for sustainable transportation options. Local special circumstances in LATAM also play a role in the development of the Car Rentals market. The region's diverse geography and natural attractions make it an attractive destination for tourists. As a result, there is a high demand for car rentals, particularly in popular tourist destinations. Additionally, the presence of major international airports and the growth of domestic air travel contribute to the need for convenient transportation options for both business and leisure travelers. Underlying macroeconomic factors also contribute to the growth of the Car Rentals market in LATAM. Economic stability and increasing disposable income levels in the region have led to a rise in domestic and international travel. As more people have the means to explore different destinations, the demand for car rentals has increased. Additionally, the growth of the sharing economy and the rise of the middle class have also contributed to the expansion of the Car Rentals market in LATAM. Overall, the Car Rentals market in LATAM is experiencing growth and development due to customer preferences for convenience and flexibility, trends such as the integration of ride-sharing services and the inclusion of sustainable vehicles in fleets, local special circumstances like the region's tourism industry, and underlying macroeconomic factors such as economic stability and increasing disposable income levels. These factors are driving the positive trajectory of the industry and are expected to continue to shape its future growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.