Car Rentals - Burkina Faso

Burkina Faso

Highlights

Burkina Faso is expected to witness a significant growth in the Car Rentals market revenue.
By 2024, the projected revenue in this market is estimated to reach US$24.41m.
Furthermore, the market volume is predicted to expand with an annual growth rate (CAGR 2024-2029) of 3.52%, resulting in a projected market volume of US$29.03m by 2029.
The number of users in this market is expected to rise to 2.22m users by 2029, with a user penetration of 6.6% in 2024 and 8.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$15.51.
Additionally, 51% of total revenue in this market will be generated through online sales by 2029.
It is noteworthy to mention that, in global comparison, United States is expected to generate the most revenue in the Car Rentals market, reaching US$32bn in 2024.
Despite the presence of international car rental companies, Burkina Faso's car rental market is largely dominated by local suppliers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Car Rentals market in Burkina Faso is experiencing steady growth due to increasing customer preferences for convenient and flexible transportation options, as well as the country's unique local circumstances.

Customer preferences: In Burkina Faso, there is a growing demand for car rentals as customers prefer the convenience and flexibility that it offers. Many individuals and businesses in the country require transportation for various purposes such as business trips, family vacations, and special events. Renting a car provides them with the freedom to travel at their own pace and explore different regions of the country. Additionally, car rentals are often preferred over public transportation due to the comfort and privacy they provide.

Trends in the market: One of the key trends in the car rentals market in Burkina Faso is the increasing popularity of online booking platforms. Customers can now easily compare prices, vehicle options, and make reservations online, saving time and effort. This trend has led to increased competition among car rental companies, prompting them to improve their services and offer competitive prices. Another trend in the market is the rising demand for eco-friendly and fuel-efficient vehicles. Customers are becoming more conscious of their environmental impact and are opting for greener transportation options. Car rental companies in Burkina Faso are responding to this trend by introducing hybrid and electric vehicles into their fleets, attracting environmentally conscious customers.

Local special circumstances: Burkina Faso's unique local circumstances contribute to the development of the car rentals market. The country has a growing tourism industry, with visitors coming to explore its natural beauty, historical sites, and cultural heritage. These tourists often prefer to rent a car to have the freedom to explore the country at their own pace. Additionally, Burkina Faso has a significant expatriate population, who often rely on car rentals for their transportation needs.

Underlying macroeconomic factors: The growth of the car rentals market in Burkina Faso is also influenced by underlying macroeconomic factors. The country has been experiencing stable economic growth, which has led to an increase in disposable income among the population. As a result, more individuals and businesses can afford to rent cars for their transportation needs. Furthermore, the government of Burkina Faso has been implementing policies to promote tourism and attract foreign investment. These efforts have resulted in an increase in the number of tourists and expatriates in the country, driving the demand for car rentals. In conclusion, the Car Rentals market in Burkina Faso is growing steadily due to customer preferences for convenience and flexibility, as well as the country's unique local circumstances. The increasing popularity of online booking platforms and the demand for eco-friendly vehicles are key trends in the market. Burkina Faso's growing tourism industry and stable economic growth are underlying macroeconomic factors contributing to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.