Car Rentals - Asia

Asia

Highlights

The Car Rentals market in Asia is anticipated to witness a significant growth in revenue, which is projected to reach US$39.69bn by 2024.
It is further expected that the revenue will showcase a Compound Annual Growth Rate (CAGR) of 3.32% from 2024 to 2029, leading to a projected market volume of US$46.74bn by 2029.
Additionally, the number of users in this market is estimated to reach 483.80m users by 2029, with a projected user penetration of 7.4% in 2024 and 10.3% by 2029.
The average revenue per user (ARPU) is expected to be US$117.80.
Furthermore, it is projected that 72% of the total revenue will be generated through online sales by 2029.
Finally, in terms of global comparison, United States is expected to generate the highest revenue, which is projected to be US$32bn in 2024.
In Japan, car rental companies are offering eco-friendly vehicles to meet the growing demand for sustainable transportation options.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Car Rentals market in Asia is experiencing steady growth and development, driven by various factors such as increasing disposable income, growing tourism industry, and changing consumer preferences.

Customer preferences: Customers in Asia are increasingly opting for car rentals as a convenient and flexible mode of transportation. With rising disposable income, more people are able to afford the convenience of renting a car for their travel needs. Additionally, tourists visiting Asia are also choosing car rentals as a preferred mode of transportation to explore different destinations at their own pace. The flexibility and convenience offered by car rentals, such as the ability to choose different types of vehicles and pick-up/drop-off locations, are appealing to customers.

Trends in the market: One of the key trends in the Car Rentals market in Asia is the growing popularity of online booking platforms. Customers are increasingly using online platforms to compare prices, check availability, and make reservations for car rentals. This trend is driven by the increasing penetration of internet and smartphones in the region, making it easier for customers to access and book car rental services. Online platforms also offer additional features such as customer reviews and ratings, which help customers make informed decisions. Another trend in the market is the emergence of car-sharing services. Car-sharing allows customers to rent vehicles for short periods of time, often by the hour, and is gaining popularity in urban areas where car ownership is less common. This trend is driven by the increasing emphasis on sustainability and the sharing economy, as well as the convenience of accessing a vehicle when needed without the cost and hassle of ownership.

Local special circumstances: The Car Rentals market in Asia is unique in terms of the diverse cultural and geographical landscape of the region. Each country in Asia has its own set of local circumstances that influence the market dynamics. For example, in countries with high population density and limited parking space, such as Singapore and Hong Kong, there is a higher demand for short-term car rentals and car-sharing services. On the other hand, in countries with vast and scenic landscapes, such as Japan and New Zealand, tourists prefer renting cars for longer durations to explore the countryside.

Underlying macroeconomic factors: The growth of the Car Rentals market in Asia is also influenced by underlying macroeconomic factors. Economic growth and increasing disposable income in the region have led to a rise in domestic and international travel, boosting the demand for car rentals. Additionally, the growing middle class in Asia has contributed to the market growth, as more people are able to afford leisure travel and car rental services. The tourism industry, which is a major driver of the Car Rentals market, is also experiencing robust growth in Asia, attracting more visitors and generating demand for car rentals. In conclusion, the Car Rentals market in Asia is witnessing steady growth and development, driven by increasing disposable income, growing tourism industry, and changing customer preferences. Online booking platforms and car-sharing services are emerging as key trends in the market, while local circumstances and macroeconomic factors further shape the dynamics of the market in each country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.