Shared Mobility - Cameroon

Cameroon

Highlights

Cameroon is expected to witness a significant surge in revenue in the Shared Mobility market, with a projected value of US$544.20m by 2024.
The market is expected to grow at an annual rate of 4.15%, which would result in a projected market volume of US$666.90m by 2029.
Public Transportation is the largest of the Shared Mobility markets with a projected market volume of US$260.60m by 2024.
By 2029, the number of users in the Public Transportation market is expected to reach 25.61m users.
In 2024, user penetration is expected to be 75.7%, which is expected to increase to 84.7% by 2029.
The average revenue per user (ARPU) is expected to be US$28.45.
By 2029, 39% of total revenue in the Shared Mobility market is expected to be generated through online sales.
It is interesting to note that China is expected to generate the most revenue in the Shared Mobility market, with a projected value of US$365bn by 2024, when compared globally.
Shared mobility services are still in their infancy in Cameroon, but the government is making efforts to increase their adoption through regulatory frameworks.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Shared Mobility market in Cameroon is experiencing significant growth and evolution in recent years.

Customer preferences: Customers in Cameroon are increasingly looking for convenient and cost-effective transportation options, which has led to a rise in demand for shared mobility services. The flexibility and affordability of shared mobility options appeal to a wide range of customers, including students, young professionals, and families looking for efficient ways to commute within cities.

Trends in the market: One notable trend in the Shared Mobility market in Cameroon is the increasing popularity of motorcycle taxis as a preferred mode of transportation. This trend can be attributed to the country's growing urban population and traffic congestion issues, making motorcycles a quick and agile option for navigating through crowded city streets. Additionally, the rise of digital platforms and mobile apps has made it easier for customers to access shared mobility services, further driving the market growth.

Local special circumstances: Cameroon's unique geographical landscape, with a mix of urban centers and rural areas, presents both challenges and opportunities for the Shared Mobility market. While urban areas like Douala and Yaoundé have a high demand for shared mobility services due to population density and traffic congestion, rural areas may have limited access to such services. This disparity in service availability across different regions poses a challenge for companies looking to expand their operations nationwide.

Underlying macroeconomic factors: The growth of the Shared Mobility market in Cameroon is also influenced by macroeconomic factors such as rising disposable incomes and changing consumer behavior. As more Cameroonians enter the middle class and seek affordable transportation solutions, shared mobility services are becoming increasingly popular. Additionally, government initiatives to improve transportation infrastructure and regulations are creating a conducive environment for the expansion of shared mobility companies in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.