Ride-hailing - Cameroon | Statista Market Forecast

Cameroon is expected to witness a rise in revenue for the Ride-hailing market, with a projection of US$31.56m by 2024.
The market is forecasted to grow annually at a rate of 6.71%, resulting in a market volume of US$43.67m by 2029.
It is also projected that the number of users will increase to 5.80m users by 2029, with a user penetration of 14.0% in 2024 and 17.4% by 2029.
The average revenue per user (ARPU) is expected to be US$7.66.
Interestingly, the Ride-hailing market is expected to generate 100% of the total revenue through online sales by 2029.
It is noteworthy that China is expected to generate the most revenue in this market, with a projected revenue of US$60bn in 2024, globally.
Despite the growing popularity of ride-hailing services in Cameroon, traditional taxi services continue to dominate due to limited internet access and low smartphone penetration.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The Ride-hailing market in Cameroon has experienced significant growth in recent years, driven by changing customer preferences and the emergence of new technologies. Customer preferences in the ride-hailing market have shifted towards convenience and affordability. With the increasing urbanization and traffic congestion in major cities, customers are looking for alternative transportation options that can save them time and provide a hassle-free experience. Ride-hailing services offer the convenience of booking a ride with just a few taps on a smartphone, eliminating the need to wait for a taxi or rely on public transportation. Additionally, ride-hailing services often offer competitive pricing, making them an attractive option for cost-conscious customers. One of the key trends in the ride-hailing market in Cameroon is the adoption of cashless payment systems. Many ride-hailing companies have introduced mobile payment options, allowing customers to pay for their rides using digital wallets or credit/debit cards. This trend is driven by the increasing smartphone penetration in the country and the convenience it offers to customers who do not carry cash. Cashless payments also enhance transparency and security, as there is no physical exchange of money between the driver and the customer. Another trend in the market is the emergence of local ride-hailing companies. While international ride-hailing giants have a presence in Cameroon, local companies have gained popularity by catering to the specific needs of the local population. These companies understand the local culture, language, and preferences, which gives them an edge over their international competitors. Local ride-hailing companies also often offer additional services such as delivery and logistics, further diversifying their revenue streams. Local special circumstances in Cameroon have also contributed to the growth of the ride-hailing market. The country has a large population of young, tech-savvy individuals who are early adopters of new technologies. This demographic is driving the demand for ride-hailing services and influencing the market dynamics. Additionally, the government has introduced regulations to support the growth of the ride-hailing industry, such as providing licenses and permits for ride-hailing companies. Underlying macroeconomic factors, such as economic growth and urbanization, have also played a role in the development of the ride-hailing market in Cameroon. As the country's economy continues to grow, more people are entering the middle class and seeking affordable transportation options. Urbanization has led to increased demand for transportation services in cities, creating opportunities for ride-hailing companies to fill the gap. In conclusion, the ride-hailing market in Cameroon is experiencing significant growth due to changing customer preferences, the adoption of new technologies, and local market dynamics. The convenience, affordability, and cashless payment options offered by ride-hailing services have made them a popular choice among customers. The emergence of local ride-hailing companies and government support have further fueled the market's growth. As the country's economy continues to grow and urbanization progresses, the ride-hailing market is expected to expand further in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.