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Bike-sharing - Serbia

Serbia

in Serbia, a country in Southeast Europe, is expected to witness a significant growth in the Bike-sharing market.
By 2025, the projected revenue in this market is estimated to be US$1.73m, with an annual growth rate (CAGR 2025-2029) of 7.15%.
This is expected to result in a projected market volume of US$2.28m by 2029.
Additionally, the number of users is expected to reach 191.40k users by 2029.
The projected user penetration rate is estimated to be 2.3% in 2025 and 2.8% by 2029.
The average revenue per user (ARPU) is expected to be US$10.69.
Moreover, it is projected that 92% of the total revenue in the Bike-sharing market will be generated through online sales by 2029.
It is interesting to note that in the global comparison, China is expected to generate the highest revenue in the Bike-sharing market, with an estimated revenue of US$5,915m for the year 2025.
Serbia's bike-sharing market is growing slowly but steadily, with a focus on sustainable transportation solutions.

Key regions: South America, Malaysia, India, Indonesia, Saudi Arabia

Definition:

The Bike-sharing market includes short-term bike-sharing services. In bike-sharing services, bicycles are generally owned by a bike-sharing provider and are independently reserved by customers around the clock. Customers are required to open an account with the bike-sharing provider and can then reserve bicycles. This is usually done with a smartphone app, but there are also service providers that allow reservations to be made via the provider's website, by telephone, or at a terminal.

The two most frequently used bike-sharing varieties are the following: station-based (e.g., Stadtrad and Citi Bike New York) and free-floating (such as nextbike and ofo). With station-based bike-sharing, a bicycle is retrieved from a bike-sharing station and returned to either the same station or dropped off at another station. With free-floating bike-sharing, it is possible to find bicycles everywhere within the service provider's business zone and leave the bicycle anywhere in accordance with traffic regulations. Peer-to-peer bike-sharing is not included in the market definition of this market. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the Bike-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market

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Analyst Opinion

The Bike-sharing market in Serbia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Serbia have shifted towards more sustainable and eco-friendly modes of transportation, leading to an increased demand for bike-sharing services. This trend is in line with the global movement towards greener and more sustainable living. Customers are now more conscious about the environmental impact of their choices and are opting for bike-sharing as a convenient and eco-friendly alternative to traditional modes of transportation. One of the key trends in the Bike-sharing market in Serbia is the rise of dockless bike-sharing systems. Unlike traditional docked systems, dockless bike-sharing allows users to pick up and drop off bikes anywhere within a designated area, using a mobile app. This flexibility and convenience have made dockless bike-sharing popular among customers in Serbia, as it eliminates the need for fixed docking stations and allows for greater accessibility and ease of use. Another trend in the market is the integration of bike-sharing services with other modes of transportation, such as public transit. This integration allows customers to seamlessly switch between different modes of transportation, making their journeys more efficient and convenient. It also encourages the use of bikes for short-distance trips, reducing congestion and improving air quality in urban areas. Local special circumstances in Serbia, such as the availability of bike-friendly infrastructure and the growing popularity of cycling as a recreational activity, have also contributed to the development of the Bike-sharing market. The government has been investing in the development of cycling infrastructure, including dedicated bike lanes and parking facilities, to encourage cycling as a mode of transportation. Additionally, the popularity of cycling as a recreational activity has created a culture of cycling in Serbia, making bike-sharing services more appealing to customers. Underlying macroeconomic factors, such as rising urbanization and increasing disposable income, have also played a role in the growth of the Bike-sharing market in Serbia. As more people move to urban areas, the demand for convenient and affordable transportation options has increased. Bike-sharing services provide an affordable and flexible alternative to car ownership or public transportation, making them attractive to urban dwellers. Additionally, the growing disposable income of the population has made bike-sharing services more accessible to a larger segment of the population. In conclusion, the Bike-sharing market in Serbia is developing rapidly due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards more sustainable transportation options, the rise of dockless bike-sharing systems, and the integration of bike-sharing services with other modes of transportation are driving the growth of the market. Additionally, the availability of bike-friendly infrastructure, the popularity of cycling as a recreational activity, and the underlying macroeconomic factors of urbanization and increasing disposable income are further contributing to the development of the Bike-sharing market in Serbia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of bike-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.