Passenger Cars - Guatemala | Statista Market Forecast

Revenue in the Passenger Cars market is projected to reach US$576.0m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.25%, resulting in a projected market volume of US$583.1m by 2029.
The market's largest segment is SUVs with a projected market volume of US$199.2m in 2024.
Passenger Cars market unit sales are expected to reach 15.31k vehicles in 2029.
The volume weighted average price of Passenger Cars market is expected to amount to US$37.90k in 2024.
With a vehicle unit sales share of 24.1% in 2024, Ford is expected to have one of the highest market share in the selected region.
The value market share of the make Audi in the selected region is expected to stand at 32.3% in 2024.
From an international perspective it is shown that the most revenue will be generated United States (US$605bn in 2024).

The Mobility Market specifically covers newly sold passenger cars, including small, medium, executive, and luxury cars as well as SUVs, minivans, and sports cars. However, motorcycles, buses, trucks, large vans, and light utility vehicles are not included. The market's segmentation is based on several factors, including physical properties (weight, volume, wheelbase) and economic factors (pricing, status, etc.). All key figures shown represent the sales of new cars in the basic configuration in the respective year. Used vehicles are not taken into account, nor is adapted equipment for the new cars sold. The prices and revenues shown as well as the distribution of connectivity, drive types, autonomy levels, and average CO2 emissions are accordingly based on the basic models. Importantly, our focus is solely on the market for newly sold cars, distinct from the broader category of registered cars.

The Passenger Cars market is divided into further markets for small cars, medium cars, executive cars, luxury cars, SUVs, minivans, and sports cars. Additionally, it delves into different car brands, offering a comprehensive view of the market.

Insights are centered on newly sold cars in standard configurations, excluding used vehicles and customizations. Reported statistics align with base vehicle configurations, ensuring a focused understanding of the dynamic passenger car market.

Newly Sold Passenger cars
Sports cars
SUVs
MPVs

Motorcycles, Buses and Trucks
Commercial Vans (included for the U.S. market only)
Pickup trucks (included for the U.S. market only)

The Passenger Cars market in Guatemala is experiencing steady growth, driven by customer preferences for reliable and fuel-efficient vehicles.

Customer preferences: Guatemalan consumers are increasingly seeking passenger cars that offer both reliability and fuel efficiency. This is partly due to rising fuel prices and the desire to reduce transportation costs. As a result, there is a growing demand for compact and mid-size cars that are known for their fuel efficiency. Additionally, customers in Guatemala value vehicles with low maintenance costs and good resale value. They also prioritize safety features such as airbags and anti-lock braking systems.

Trends in the market: One of the key trends in the Guatemalan Passenger Cars market is the increasing popularity of SUVs and crossovers. These vehicles offer a combination of spaciousness, versatility, and off-road capabilities, making them ideal for the country's diverse terrain. The demand for SUVs is also driven by the perception of safety and prestige associated with these vehicles. Another trend in the market is the growing interest in electric and hybrid vehicles. While the adoption of electric vehicles is still relatively low in Guatemala, there is a growing awareness of the environmental benefits and potential cost savings associated with these vehicles. As infrastructure for electric vehicles improves and prices become more competitive, the demand for electric and hybrid cars is expected to increase.

Local special circumstances: Guatemala has a challenging road infrastructure, with many unpaved and poorly maintained roads. This has led to a preference for vehicles with higher ground clearance and robust suspension systems. Additionally, the country's mountainous terrain and frequent rainfall make all-wheel drive vehicles popular among consumers, providing better traction and stability.

Underlying macroeconomic factors: The Guatemalan economy has been growing steadily in recent years, leading to an increase in disposable income and consumer spending. This has positively impacted the Passenger Cars market, as more individuals and families are able to afford personal vehicles. Additionally, the government has implemented policies to promote the automotive industry, including tax incentives and import duty reductions, which have further fueled the market growth. In conclusion, the Passenger Cars market in Guatemala is driven by customer preferences for reliable and fuel-efficient vehicles, with a growing demand for SUVs, electric and hybrid cars. The country's challenging road infrastructure and mountainous terrain also influence consumer preferences for vehicles with higher ground clearance and all-wheel drive capabilities. The steady economic growth and government policies promoting the automotive industry have further contributed to the market's development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.

Is the global automotive industry experiencing an economic downturn? High inflation rates and raw material price increases recorded throughout 2022 and 2023 have challenged the industry, impacting consumers’ purchasing power and manufacturers’ production costs and profits. However, while global automobile sales slowed in 2022 due to the impact of the automotive semiconductor shortage, the market has been growing since the pandemic, and is forecast to move closer to its pre-pandemic level in 2023.