Travel & Tourism - Guatemala | Statista Market Forecast

The Travel & Tourism market is expected to experience growth in Guatemala.
In 2024, revenue is projected to reach US$306.90m.
Furthermore, it is expected to achieve a Compound Annual Growth Rate (CAGR) of 5.71% from 2024 to 2029, resulting in a projected market volume of US$405.10m by 2029.
The Hotels market is expected to be the largest market with a projected market volume of US$154.40m in 2024.
By 2029, the number of users in Hotels is expected to reach 2.55m users.
In 2024, the user penetration is 12.6% and is expected to rise to 15.5% by 2029.
The projected Average Revenue per User (ARPU) is US$132.70.
Additionally, online sales are expected to generate 78% of total revenue in the Travel & Tourism market by 2029.
Finally, it is worth noting that United States is projected to generate the most revenue in the global comparison, with a predicted revenue of US$214bn in 2024.
Guatemala's diverse culture, ancient ruins, and breathtaking landscapes make it an emerging destination for sustainable and adventure tourism.

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

Structure:

The market consists of five further markets.

The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
The Hotels market includes stays in hotels and professionally run guest houses.
The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

Business trips
Other forms of trips (e.g. excursions, etc.)

Guatemala, known for its rich history and stunning landscapes, has seen a significant rise in its Travel & Tourism market in recent years.

Customer preferences: Travelers in Guatemala are increasingly seeking authentic cultural experiences, such as exploring ancient Mayan ruins and traditional markets. Additionally, there is a growing demand for eco-tourism activities, like visiting the country's lush rainforests and volcanic landscapes.

Trends in the market: One notable trend in Guatemala's Travel & Tourism market is the increasing popularity of adventure tourism. Activities such as hiking, zip-lining, and volcano trekking are attracting thrill-seeking travelers looking for unique experiences in the country's diverse natural settings. Furthermore, the rise of digital nomadism has led to an influx of remote workers choosing Guatemala as a destination for its affordable cost of living and vibrant expat communities.

Local special circumstances: Guatemala's unique blend of indigenous cultures and colonial heritage sets it apart as a compelling travel destination. The country's colorful festivals, traditional cuisine, and handicraft markets offer visitors a glimpse into its vibrant cultural tapestry. Moreover, Guatemala's strategic location in Central America makes it a convenient hub for travelers looking to explore the wider region.

Underlying macroeconomic factors: The growth of Guatemala's Travel & Tourism market can be attributed to several macroeconomic factors, including government initiatives to promote the sector, improvements in infrastructure and transportation networks, and a focus on sustainable tourism development. Additionally, the country's stable political climate and favorable exchange rates have contributed to its appeal among international tourists seeking affordable yet enriching travel experiences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels, vacation rentals, cruises, package holidays, and camping.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.

Business or corporate travel is the tourism segment that focuses on people who travel for work or professional purposes and the related tourism services. This branch also includes the meetings industry, which refers to business events, conferences, congresses, trade fairs, and exhibitions. According to the World Travel and Tourism Council (WTTC), business travel accounted for 20 percent of the global tourism expenditure in 2021. In that year, it was estimated that business travelers spent more than 740 billion U.S. dollars worldwide, with Chinese tourists topping the ranking of the biggest business travel spenders.