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Scooters - Italy

Italy
  • The Scooters market in Italy is set to achieve a projected revenue of US$587.20m in 2024.
  • This market is expected to experience a steady annual growth rate (CAGR 2024-2029) of 2.62%, leading to a projected market volume of US$668.10m by 2029.
  • In the same year, it is anticipated that Scooters market unit sales will reach 154.10k motorcyles.
  • The volume weighted average price of Scooters market in Italy for the year 2024 is expected to be US$4.28k.
  • When considering the international perspective, it is noteworthy that India is projected to generate the highest revenue, amounting to US$10.62bn in 2024.
  • Italy's rich history and cultural appreciation for design make it a prime market for stylish and innovative scooter models.

Owing to their relative affordability, scooters are a motorcycle type which remains popular amongst biking enthusiasts who value a light, easy-to-ride motorcycle. Scooters vary by aesthetic characteristics, mode of operation, and engine capacity. Nowadays, scooters can be typically found in the engine capacity range of 50cc to as high as 650cc or more. Unlike many other motorcycle types, scooters have a robust bodywork which serves the chief purposes of concealing all the mechanical parts and providing a cleaner look as well as quieter operation. In addition, they have significantly more built-in storage space than most conventional motorcycles. Ease of use and ample storage space aside, the introduction of electric scooters is an innovation that is driving the adoption of scooters.

In-Scope

  • Scooters > 50cc
  • Mopeds > 50cc

Out-Of-Scope

  • Mopeds < 50cc
  • Buses, Vans and Trucks
  • On-road motorcycles such as sports bikes
  • Off-road motorcycles or dirt bikes
  • Dual-purpose motorcycles such as supermotos or adventure-tourers
Scooters: market data & analysis - Cover

Market Insights report

Scooters: market data & analysis

Study Details

    Unit Sales

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Scooters market in Italy has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

    Customer preferences:
    Italian customers have shown a growing preference for scooters due to their convenience and affordability. Scooters are seen as a practical mode of transportation for daily commuting, especially in congested urban areas where parking is limited. Additionally, scooters offer a more fuel-efficient and environmentally friendly alternative to cars, aligning with the increasing global focus on sustainability.

    Trends in the market:
    One of the key trends in the Italian Scooters market is the rising demand for electric scooters. With the government's push towards reducing emissions and promoting clean energy, electric scooters have gained popularity among environmentally conscious consumers. The availability of government subsidies and incentives for purchasing electric vehicles has further fueled the demand for electric scooters in Italy. Another trend in the market is the increasing adoption of sharing services for scooters. Companies offering scooter-sharing services have emerged in major cities, providing an alternative to traditional ownership. This trend is particularly popular among younger consumers who value flexibility and cost-effectiveness. The convenience of unlocking and renting a scooter through a mobile app has made sharing services a convenient option for short-distance travel.

    Local special circumstances:
    Italy's urban landscape, characterized by narrow streets and limited parking spaces, has contributed to the growth of the Scooters market. Scooters are well-suited for maneuvering through congested city streets and can be easily parked in tight spaces. The cultural preference for two-wheeled vehicles, as seen in the popularity of motorcycles, has also influenced the demand for scooters in Italy.

    Underlying macroeconomic factors:
    The Italian economy has been recovering from a period of stagnation, leading to increased consumer confidence and spending power. As a result, more individuals are able to afford personal transportation options such as scooters. Additionally, the high cost of fuel and maintenance for cars has made scooters a cost-effective alternative for many Italians. In conclusion, the Scooters market in Italy is experiencing growth due to changing customer preferences towards convenience, affordability, and sustainability. The rising demand for electric scooters and the adoption of sharing services are key trends shaping the market. Italy's urban landscape and cultural preference for two-wheeled vehicles further contribute to the growth of the market. The recovering economy and the cost-effectiveness of scooters compared to cars are underlying macroeconomic factors driving the market's development.

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Price

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

    Modeling approach / Market size:

    Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

    Additional Notes:

    The market is updated once a year.

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    Scooters: market data & analysis - BackgroundScooters: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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