Off-road Motorcycles - North America

North America

Highlights

The Off-road Motorcycles market segment in North America is set to achieve a remarkable revenue of US$2.04bn by 2024.
This is anticipated to grow at a steady annual rate of 3.42%, resulting in a projected market volume of US$2.41bn by 2029.
Additionally, unit sales in this segment are expected to reach 426.70k motorcyles by 2029.
The volume weighted average price of Off-road Motorcycles market in North America is estimated to be US$5.46k in 2024.
In terms of international comparison, it is worth noting that Brazil is expected to generate the highest revenue in the Off-road Motorcycles market segment, amounting to US$1.36bn in 2024.
The United States has seen a surge in off-road motorcycle sales, driven by the popularity of outdoor recreational activities.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Off-road Motorcycles market in North America has been experiencing significant growth in recent years.

Customer preferences: Customers in North America have shown a strong preference for off-road motorcycles due to their versatility and ability to handle different terrains. Off-road motorcycles are popular among outdoor enthusiasts who enjoy activities such as trail riding, motocross racing, and adventure touring. The lightweight design and powerful engines of these motorcycles make them ideal for navigating rough and uneven terrains. Additionally, off-road motorcycles are often chosen by riders who prefer a more challenging and adrenaline-pumping experience compared to traditional road motorcycles.

Trends in the market: One of the key trends in the Off-road Motorcycles market in North America is the increasing demand for electric off-road motorcycles. As environmental consciousness grows, more customers are seeking eco-friendly alternatives to traditional gasoline-powered motorcycles. Electric off-road motorcycles offer several advantages, including lower maintenance costs, reduced noise pollution, and zero emissions. Manufacturers are responding to this trend by introducing electric models with improved battery technology and longer range. Another trend in the market is the rising popularity of off-road motorcycle tours and events. North America is known for its vast and diverse landscapes, which provide ample opportunities for off-road adventures. Tour operators and event organizers are capitalizing on this demand by offering guided tours and off-road competitions. These experiences attract both experienced riders and beginners who want to explore the wilderness on two wheels.

Local special circumstances: The Off-road Motorcycles market in North America is influenced by the region's extensive network of off-road trails and parks. The United States and Canada have numerous off-road riding areas, including national forests, state parks, and private tracks. These dedicated off-road facilities provide riders with legal and safe places to ride, fostering the growth of the market. Additionally, the presence of off-road motorcycle clubs and communities further contributes to the popularity of off-road riding in North America.

Underlying macroeconomic factors: The growth of the Off-road Motorcycles market in North America can be attributed to several macroeconomic factors. Firstly, the overall economic stability and increasing disposable income in the region have allowed more individuals to participate in recreational activities such as off-road riding. Secondly, advancements in technology and manufacturing processes have made off-road motorcycles more affordable and accessible to a wider range of customers. Lastly, the strong presence of established motorcycle manufacturers and dealerships in North America ensures a robust supply chain and easy availability of off-road motorcycles. In conclusion, the Off-road Motorcycles market in North America is experiencing growth due to customer preferences for versatile and adrenaline-pumping vehicles, the increasing demand for electric off-road motorcycles, the popularity of off-road tours and events, the presence of dedicated off-road riding areas, and underlying macroeconomic factors such as economic stability and technological advancements.

Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.