Key regions: Germany, Italy, United States, Portugal, Spain
The Off-road Motorcycles market in New Zealand is experiencing steady growth and development.
Customer preferences: Customers in New Zealand are increasingly drawn to off-road motorcycles due to their versatility and ability to traverse rough terrain. Off-road motorcycles are popular among outdoor enthusiasts who enjoy activities such as trail riding, motocross, and enduro racing. The rugged landscape of New Zealand provides ample opportunities for off-road adventures, making these motorcycles a popular choice among locals and tourists alike.
Trends in the market: One of the key trends in the off-road motorcycles market in New Zealand is the growing demand for electric off-road motorcycles. As environmental concerns become more prominent, customers are looking for eco-friendly alternatives to traditional gasoline-powered motorcycles. Electric off-road motorcycles offer lower emissions and quieter operation, making them appealing to both riders and environmentalists. This trend aligns with the global shift towards sustainable transportation options. Another trend in the market is the increasing popularity of off-road motorcycle events and competitions. New Zealand has a vibrant off-road racing scene, with various events held throughout the year. These events attract both professional riders and enthusiasts, contributing to the growth of the off-road motorcycles market. The popularity of these events also drives demand for off-road motorcycle accessories and gear, creating additional opportunities for businesses in the industry.
Local special circumstances: New Zealand's unique geography and outdoor culture contribute to the growth of the off-road motorcycles market. The country is known for its diverse landscapes, ranging from mountains and forests to beaches and deserts. This provides riders with a wide range of terrains to explore and enjoy. Additionally, New Zealand has a strong outdoor recreation culture, with many locals and tourists participating in activities such as hiking, camping, and off-road biking. This cultural aspect further drives the demand for off-road motorcycles in the country.
Underlying macroeconomic factors: New Zealand's strong economy and stable political environment create a favorable market for off-road motorcycles. The country has a high standard of living and a growing middle class, which has increased disposable income and purchasing power. As a result, more individuals are able to afford recreational vehicles such as off-road motorcycles. Furthermore, the government's investment in tourism and infrastructure development has boosted the tourism industry, attracting more visitors who may be interested in off-road activities. In conclusion, the Off-road Motorcycles market in New Zealand is growing due to customer preferences for versatile and rugged vehicles, the popularity of off-road events, the unique geography and outdoor culture of the country, and the favorable macroeconomic factors. The market is also influenced by global trends towards sustainability and eco-friendly transportation options. As the market continues to evolve, businesses in the off-road motorcycles industry should adapt to meet the changing needs and preferences of customers in New Zealand.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
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